[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-/id/blog/what-makes-content-seo-friendly-in-2026":3,"related-articles-/id/blog/what-makes-content-seo-friendly-in-2026":33,"related-projects-/id/blog/what-makes-content-seo-friendly-in-2026":80},{"id":4,"slug":5,"slugId":6,"title":7,"titleId":8,"titleAu":7,"titleSg":7,"description":9,"descriptionId":10,"descriptionAu":11,"descriptionSg":11,"contentId":12,"cover":13,"coverId":6,"schemaMarkup":6,"schemaMarkupId":6,"schemaMarkupAu":6,"schemaMarkupSg":6,"category":14,"tags":17,"status":27,"date":28,"createdAt":29,"updatedAt":30,"body":31,"_path":32,"_id":5},4,"what-makes-content-seo-friendly-in-2026",null,"What Makes Content SEO-Friendly in 2026","Apa yang Membuat Konten Ramah SEO di 2026","Learn what SEO-friendly content means in 2026, from crawlability and on-page optimization to LLM citations, GEO, and AI Overviews.","Pelajari arti konten ramah SEO di tahun 2026, mulai dari kemudahan perayapan dan optimasi on-page hingga kutipan LLM, GEO, dan AI Overviews.","Learn what SEO-friendly content means in 2026, from crawlability and on-page optimisation to LLM citations, GEO, and AI Overviews.","SEO-friendly selalu berarti membuat konten Anda dapat dibaca oleh mesin pencari, bukan hanya manusia. Sebuah halaman bisa terlihat bagus secara visual namun tetap tidak terlihat oleh Google jika strukturnya tidak benar. Ide inti itu tidak berubah. Yang berubah adalah sekarang ada jenis mesin kedua yang harus Anda jadikan target tulisan: large language models.\n\nAlat seperti ChatGPT, Perplexity, dan Google AI Overviews semakin sering digunakan orang untuk mendapatkan jawaban. [SEMrush melacak peningkatan sesi situs web berbasis LLM sebesar 527%](https://www.semrush.com/blog/ai-seo-statistics/) antara awal 2024 dan periode yang sama di 2025. Dan menurut [Search Engine Journal](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends-for-2026/558508/), bot AI seperti GPTBot, ClaudeBot, dan PerplexityBot kini mencakup sekitar 33% dari semua aktivitas crawling organik. Pergeseran tersebut mengubah cara Anda memikirkan strategi konten Anda.\n\n::metric-cards\n\n\n\n::metric-card{title=\"4.4X\"}\n\nlebih berharga: rata-rata pengunjung pencarian AI vs pengunjung organik tradisional\n\n::\n\n::metric-card{title=\"527%\"}\n\npeningkatan sesi situs web berbasis LLM, Jan-Mei 2024 vs periode yang sama di 2025\n\n::\n\n\n\n::\n\n::metric-cards\n\n\n\n::metric-card{title=\"13.14%\"}\n\ndari pencarian desktop AS sekarang memicu Google AI Overviews (per Maret 2025).\n\n::\n\n::metric-card{title=\"33%\"}\n\ndari aktivitas pencarian organik sekarang berasal dari bot AI (GPTBot, ClaudeBot, PerplexityBot)\n\n::\n\n\n\n::\n\n## **Fundamental Yang Masih Penting**\n\n### **Konten yang dapat diindeks**\n\nTeks HTML masih merupakan pilihan teraman. Apa pun yang ingin Anda crawl harus ada sebagai teks yang dapat dibaca di source halaman, tidak tersembunyi di render JavaScript atau iframe. Untuk konten non-teks, gunakan alt text pada gambar, tambahkan transkrip ke video, dan pastikan setiap halaman dapat dijangkau melalui internal link. [SEMrush secara khusus menandai JavaScript sisi klien sebagai masalah untuk crawler LLM](https://www.semrush.com/blog/how-to-optimize-content-for-ai-search-engines/), yang tidak dapat merender konten dinamis layaknya browser.\n\n### **Arsitektur link**\n\nCrawler, baik milik Google maupun bot AI, menemukan halaman dengan mengikuti tautan. Navigasi yang rusak, halaman yatim piatu, dan rantai redirect yang panjang semuanya mengganggu efisiensi crawling. Taruhannya sebenarnya lebih tinggi dengan pencarian AI karena alat ini memunculkan satu jawaban, bukan sepuluh hasil. Jika bot tidak dapat menjangkau halaman Anda sama sekali, tidak ada posisi cadangan.\n\n### **Keyword dan semantic SEO**\n\nStrategi keyword telah bergeser ke cakupan topik daripada pengulangan. Menggunakan kata kunci utama Anda di samping istilah terkait dan sinonim yang cocok dengan cara orang benar-benar menelusuri kueri menunjukkan hasil yang lebih baik di Google dan jawaban yang dihasilkan AI. Memasukkan frasa ke halaman secara berulang-ulang tidak lagi membantu dan dalam beberapa kasus justru menjadi sinyal kualitas rendah.\n\n### **Dasar-dasar optimasi on-page**\n\n-   Keyword utama di tag title, idealnya dalam 60 karakter pertama.\n    \n-   Keyword disebutkan secara alami dalam 100 kata pertama dari artikel.\n    \n-   Variasi keyword tersebar di bagian tengah konten.\n    \n-   Slug URL deskriptif dan pendek yang menyertakan keyword.\n    \n-   Meta description yang memberi pengguna alasan kuat untuk klik.\n    \n-   Struktur H1, H2, H3 yang jelas yang dapat dinavigasi oleh pengguna dan crawler.\n    \n\n## **GEO, AEO, dan LLMO: Arti Sebenarnya**\n\nKetiga istilah ini banyak dibicarakan akhir-akhir ini. Berikut adalah perbedaan praktis di antara ketiganya.\n\n**SEO** masih tentang peringkat di Google dan Bing melalui kesehatan teknis, relevansi konten, dan backlink. Tidak ada yang baru di sana. **AEO (Answer Engine Optimization)** berfokus pada menjadi jawaban langsung di featured snippet, voice search, dan hasil penelusuran yang disempurnakan dengan AI. **GEO dan LLMO** (Generative Engine Optimization dan LLM Optimization) pada dasarnya adalah hal yang sama: membuat konten Anda dikutip oleh large language models saat mereka menghasilkan jawaban.\n\nSeperti [yang disampaikan Bernard Huang dari Ahrefs di Ahrefs Evolve](https://ahrefs.com/blog/llm-optimization/), LLM adalah alternatif pencarian realistis pertama selain Google. Itu bukan hiperbola pada titik ini. Dan sebagaimana [dicatat Search Engine Journal pada bulan Januari 2026](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends-for-2026/558508/), SEO teknis adalah hal yang membuat konten dapat dibaca mesin untuk semua sistem ini. Tanpa fondasi yang kuat, upaya GEO dan AEO tidak memiliki dasar yang dapat diandalkan untuk bekerja.\n\n## **Membuat Konten Anda Ramah LLM**\n\n### **Letakkan jawaban di awal**\n\nLLM mengambil informasi dari pembukaan konten Anda secara tidak proporsional. [SEMrush merekomendasikan penempatan jawaban inti Anda di depan sebagai kalimat pertama dari setiap bagian](https://www.semrush.com/blog/ai-seo-tips/), daripada membangun konteksnya secara perlahan. Ini adalah pergeseran nyata dari penulisan bentuk panjang tradisional, di mana Anda biasanya akan mengatur adegan sebelum menyampaikan poin. Untuk konten yang dioptimalkan dengan AI, poinnya didahulukan.\n\n### **Tulis di bagian mandiri**\n\nSetiap bagian H2 atau H3 harus masuk akal dengan sendirinya tanpa mengharuskan pembaca untuk telah membaca apa yang ada sebelumnya. [SEMrush mendeskripsikan ini sebagai memperlakukan setiap bagian sebagai jawaban mandiri](https://www.semrush.com/blog/how-to-optimize-content-for-ai-search-engines/). Jika suatu bagian hanya masuk akal dalam konteks bagian sebelumnya, ada baiknya melakukan restrukturisasi.\n\n### **E-E-A-T kini menjadi sinyal rujukan**\n\nKerangka E-E-A-T Google (Experience, Expertise, Authoritativeness, Trustworthiness) dibangun untuk penilai kualitas, tetapi sekarang ini terkait erat dengan bagaimana LLM memutuskan sumber mana yang akan dikutip. Konten anonim atau byline penulis generik mengurangi peluang Anda untuk dirujuk. Penulis ternama dengan kredensial nyata, tautan ke profil profesional, dan data asli atau pengalaman langsung secara konsisten tampil lebih baik dalam jawaban yang dihasilkan AI. [SEMrush menemukan bahwa informasi merek yang konsisten dan melimpah di seluruh web meningkatkan kemungkinan rujukan LLM.](https://www.semrush.com/blog/ai-seo-tips/)\n\n### **Schema markup**\n\nStructured data selalu membantu Google memahami halaman Anda. Untuk LLM, ini melayani fungsi yang sama: memberi crawler konteks yang dapat dibaca mesin tentang halaman Anda, siapa yang menulisnya, dan apa yang dicakupnya. [Site Audit SEMrush kini mencakup kategori audit AI Search khusus](https://www.semrush.com/news/411622-optimize-for-ai-search-with-site-audit/) yang mencakup schema dan llms.txt, standar baru yang bekerja seperti robots.txt tetapi khusus untuk crawler LLM.\n\n### **Jaga agar konten tetap segar**\n\nAlat AI cenderung memunculkan konten yang baru dipublikasikan atau diperbarui dibandingkan halaman lama yang belum pernah disentuh selama bertahun-tahun. Jika Anda memiliki halaman yang sebelumnya mendapat peringkat tinggi tetapi mulai kehilangan posisinya, memperbarui konten dengan data yang diperbarui dan referensi saat ini seringkali lebih efektif daripada membangun halaman baru dari awal. Gunakan Google Analytics 4 untuk mengidentifikasi di mana lalu lintas menurun dan mulai dari sana.\n\n## **Dari Mana Memulai**\n\nAnda tidak perlu merombak semuanya sekaligus. Pilih satu halaman dengan intent tinggi, pastikan jawabannya ada di paragraf pertama, periksa apakah skemanya lengkap, dan pastikan halaman tersebut dapat diakses oleh crawler tanpa pemblokiran JavaScript. Itu adalah titik awal yang solid. Merek-merek yang bekerja dengan baik dalam pencarian AI saat ini, seperti yang [dicatat oleh Search Engine Journal](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends-for-2026/558508/), sebagian besar adalah mereka yang telah berinvestasi dalam SEO dasar yang kuat. Kesenjangan antara memiliki dan tidak memilikinya semakin melebar.","https://cdn.thismarshal.com/project/1774213258659-what_makes_content_seo_friendly_in_2026.webp",[15,16],"SEO","Technical SEO",[18,19,20,21,22,23,24,25,26,16],"SEO Friendly","LLM SEO","GEO","AEO","AI Overviews","E-E-A-T","Schema markup","semantic SEO","Content Strategy","published","2026-03-22T00:00:00.000Z","2026-03-22T20:26:53.165Z","2026-05-28T17:49:52.827Z","SEO-friendly has always meant making your content readable to search engines, not just people. A page can look great visually but still be completely invisible to Google if it is not structured correctly. That core idea has not changed. What has changed is that there is now a second type of machine you need to write for: large language models.\n\nTools like ChatGPT, Perplexity, and Google AI Overviews are increasingly where people get answers. [SEMrush tracked a 527% increase in LLM-driven website sessions](https://www.semrush.com/blog/ai-seo-statistics/) between early 2024 and the same period in 2025. And according to [Search Engine Journal](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends-for-2026/558508/), AI bots like GPTBot, ClaudeBot, and PerplexityBot now account for roughly 33% of all organic crawl activity. That shift changes how you need to think about content.\n\n::metric-cards\n\n\n\n::metric-card{title=\"4.4X\"}\n\nmore valuable: average AI search visitor vs. traditional organic visitor\n\n::\n\n::metric-card{title=\"527%\"}\n\nincrease in LLM-driven website sessions, Jan-May 2024 vs same period 2025\n\n::\n\n\n\n::\n\n::metric-cards\n\n\n\n::metric-card{title=\"13.14%\"}\n\nof U.S. desktop searches now trigger Google AI Overviews (as of March 2025).\n\n::\n\n::metric-card{title=\"33%\"}\n\nof organic search activity now comes from AI bots (GPTBot, ClaudeBot, PerplexityBot)\n\n::\n\n\n\n::\n\n## **The Fundamentals That Still Matter**\n\n### **Indexable content**\n\nHTML text is still the safest bet. Anything you want crawled should live as readable text in the page source, not buried in JavaScript renders or iframes. For non-text content, use alt text on images, add transcripts to videos, and make sure every page is reachable through internal links. [SEMrush specifically flags client-side JavaScript as a problem for LLM crawlers](https://www.semrush.com/blog/how-to-optimize-content-for-ai-search-engines/), which cannot render dynamic content the way a browser does.\n\n### **Link architecture**\n\nCrawlers, whether Google's or an AI bot's, discover pages by following links. Broken navigation, orphaned pages, and long redirect chains all hurt crawl efficiency. The stakes are actually higher with AI search because these tools surface one answer, not ten results. If a bot cannot reach your page at all, there is no fallback position.\n\n### **Keywords and semantic SEO**\n\nKeyword strategy has shifted toward topic coverage rather than repetition. Using your primary keyword alongside related terms and synonyms that match how people actually search performs better in both Google and AI-generated answers. Stuffing a phrase into a page over and over does not help anymore and in some cases actively signals low quality.\n\n### **On-page basics**\n\n-   Primary keyword in the title tag, ideally within the first 60 characters.\n    \n-   Keyword mentioned naturally within the first 100 words of the body.\n    \n-   Keyword variations spread through the middle sections.\n    \n-   Short, descriptive URL slug that includes the keyword.\n    \n-   Meta description that gives users a real reason to click.\n    \n-   Clear H1, H2, H3 structure that both users and crawlers can navigate.\n    \n\n## **GEO, AEO, and LLMO: What They Actually Mean**\n\nThese three terms get thrown around a lot right now. Here is the practical difference between them.\n\n**SEO** is still about ranking on Google and Bing through technical health, content relevance, and backlinks. Nothing new there. **AEO (Answer Engine Optimization)** focuses on being the direct answer in featured snippets, voice search, and AI-enhanced results. **GEO and LLMO** (Generative Engine Optimization and LLM Optimization) are essentially the same thing: getting your content cited by language models when they generate answers.\n\nAs [Ahrefs' Bernard Huang put it at Ahrefs Evolve](https://ahrefs.com/blog/llm-optimization/), LLMs are the first realistic search alternative to Google. That is not hyperbole at this point. And as [Search Engine Journal noted in January 2026](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends-for-2026/558508/), technical SEO is what makes content machine-readable for all of these systems. Without solid fundamentals, GEO and AEO efforts have nothing reliable to work with.\n\n## **Making Your Content LLM-Friendly**\n\n### **Put the answer first**\n\nLLMs pull from the opening of your content disproportionately. [SEMrush recommends front-loading your core answer as the first sentence of every section](https://www.semrush.com/blog/ai-seo-tips/), rather than building up to it with context. This is a real shift from traditional long-form writing, where you would typically set the scene before delivering the point. For AI-optimized content, the point comes first.\n\n### **Write in self-contained sections**\n\nEach H2 or H3 section should make sense on its own without requiring the reader to have read what came before. [SEMrush describes this as treating each section like a standalone answer](https://www.semrush.com/blog/how-to-optimize-content-for-ai-search-engines/). If a section only makes sense in context of the previous one, it is worth restructuring.\n\n### **E-E-A-T is now a citation signal**\n\nGoogle's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) was built for quality raters, but it now maps closely to how LLMs decide which sources to cite. Anonymous content or generic author bylines reduce your chances of being referenced. A named author with real credentials, links to professional profiles, and original data or first-hand experience consistently performs better in AI-generated answers. [SEMrush found that consistent, abundant brand information across the web improves LLM citation likelihood.](https://www.semrush.com/blog/ai-seo-tips/)\n\n### **Schema markup**\n\nStructured data has always helped Google understand your pages. For LLMs it serves the same function: giving the crawler machine-readable context about what your page is, who wrote it, and what it covers. [SEMrush's Site Audit now includes a dedicated AI Search audit category](https://www.semrush.com/news/411622-optimize-for-ai-search-with-site-audit/) that covers schema and llms.txt, an emerging standard that works like robots.txt but specifically for LLM crawlers.\n\n### **Keep content fresh**\n\nAI tools tend to surface recently published or updated content over older pages that have not been touched in years. If you have pages that ranked well previously but are starting to lose ground, refreshing the content with updated data and current references is often more effective than building new pages from scratch. Use Google Analytics 4 to identify where traffic is declining and start there.\n\n## **Where to Start**\n\nYou do not need to overhaul everything at once. Pick one high-intent page, make sure the answer is in the first paragraph, check that the schema is complete, and confirm the page is accessible to crawlers with no JavaScript blocks. That is a solid starting point. The brands that are doing well in AI search right now, as [Search Engine Journal noted](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends-for-2026/558508/), are mostly the ones that already invested in strong foundational SEO. The gap between having it and not having it is widening.","/blog/what-makes-content-seo-friendly-in-2026",[34,50,66],{"id":35,"slug":36,"slugId":37,"title":38,"titleId":39,"titleAu":6,"titleSg":6,"description":40,"descriptionId":41,"descriptionAu":6,"descriptionSg":6,"cover":42,"coverId":6,"category":43,"tags":44,"status":27,"date":46,"createdAt":47,"updatedAt":48,"_path":49},34,"shopify-duplicate-schema","duplikat-schema-shopify","Your Review App Just Duplicated Your Shopify Product Schema","App Review Anda Baru Saja Menduplikasi Schema Produk Shopify","Your theme adds Product schema. Your review app adds more. Your SEO app adds a third. Here's how to find and fix duplicate schema before it costs you rich results.","Theme Anda menambahkan Product schema. App review menambahkan lagi. App SEO menambahkan yang ketiga. Cara menemukan dan membenahi duplicate schema sebelum merugikan rich result Anda.","https://cdn.thismarshal.com/project/1784322283541-shopify_duplicate_schema.webp",[16],[45,16],"Shopify","2026-07-20T15:00:00.000Z","2026-07-17T10:55:51.949Z","2026-08-17T11:59:53.315Z","/blog/shopify-duplicate-schema",{"id":51,"slug":52,"slugId":53,"title":54,"titleId":55,"titleAu":6,"titleSg":6,"description":56,"descriptionId":57,"descriptionAu":6,"descriptionSg":6,"cover":58,"coverId":59,"category":60,"tags":61,"status":27,"date":62,"createdAt":63,"updatedAt":64,"_path":65},29,"shopify-crawl-budget-problem","shopify-crawl-budget","Your Shopify Store Probably Doesn't Have a Crawl Budget Problem","Shopify Anda Kemungkinan Besar Tidak Punya Masalah Crawl Budget","Most Shopify stores worry about crawl budget for no reason. Here's how to tell if you actually have a problem, what causes real crawl waste, and how to fix it.","Kebanyakan toko online Shopify khawatir soal crawl budget tanpa alasan jelas. Cara mengetahui apakah Anda benar-benar punya masalah ini, penyebab crawl waste yang nyata, dan cara membenahinya.","https://cdn.thismarshal.com/project/1784102703601-shopify_crawl_budget.webp","https://cdn.thismarshal.com/project/1784102709936-crawl_budget_shopify.webp",[16],[16,45],"2026-07-17T15:00:00.000Z","2026-07-15T04:25:49.652Z","2026-08-17T11:59:13.361Z","/blog/shopify-crawl-budget-problem",{"id":67,"slug":68,"slugId":68,"title":69,"titleId":70,"titleAu":6,"titleSg":6,"description":71,"descriptionId":72,"descriptionAu":6,"descriptionSg":6,"cover":73,"coverId":6,"category":74,"tags":75,"status":27,"date":76,"createdAt":77,"updatedAt":78,"_path":79},23,"shopify-duplicate-content","Shopify Duplicate Content: What's Actually a Problem and What Isn't","Shopify Duplicate Content: Mana yang Benar-Benar Masalah dan Mana yang Bukan","Shopify duplicate content explained. What Shopify already handles automatically, what still needs fixing, and how to diagnose it in Google Search Console.","Penjelasan duplicate content di Shopify. Apa yang sudah ditangani otomatis, apa yang masih perlu dibenahi, dan cara mendiagnosanya lewat Google Search Console.","https://cdn.thismarshal.com/project/1784065258416-shopify_content_duplicate.webp",[16],[16,45],"2026-07-14T21:00:00.000Z","2026-07-14T20:49:35.119Z","2026-08-17T11:57:06.451Z","/blog/shopify-duplicate-content",[81,108],{"id":82,"slug":83,"slugId":6,"title":84,"titleId":85,"titleAu":84,"titleSg":84,"description":86,"descriptionId":87,"descriptionAu":86,"descriptionSg":86,"cover":88,"coverId":6,"category":89,"tags":90,"location":98,"links":99,"metrics":100,"status":27,"date":28,"createdAt":105,"updatedAt":106,"_path":107},41,"wordpress-seo-technical-audit","WordPress SEO Migration and Technical Audit","Migrasi SEO WordPress dan Audit Teknis Website","A risk-critical migration from Yoast SEO to AISEO on a live WordPress site with established page 1 rankings, executed without any loss of indexing, rankings, or conversion tracking continuity.","Layanan migrasi SEO WordPress kritis dari Yoast SEO ke AISEO pada website live dengan peringkat halaman 1 Google. Eksekusi aman tanpa kehilangan indeksasi, penurunan peringkat ranking, atau gangguan kontinuitas pelacakan konversi analytics.","https://cdn.thismarshal.com/project/1774202649217-wordpress_migrations.webp",[16,15],[91,92,93,94,95,96,97],"Yoast SEO","AISEO","Schema Markup","Google Tag Manager","Google Analytics 4","Google Ads","301 Redirects","Auckland, New Zealand",{},{"Plugin Migrations":101,"Pages deindexed":102,"Schema":103,"Tracking":104,"Conversion events":96},"Yoast to AISEO","Zero","Cleaned up","GTM + GA4","2026-03-22T18:04:11.558Z","2026-05-28T17:49:52.964Z","/projects/wordpress-seo-technical-audit",{"id":109,"slug":110,"slugId":6,"title":111,"titleId":112,"titleAu":113,"titleSg":113,"description":114,"descriptionId":115,"descriptionAu":114,"descriptionSg":114,"cover":116,"coverId":6,"category":117,"tags":119,"location":124,"links":125,"metrics":126,"status":27,"date":131,"createdAt":132,"updatedAt":133,"_path":134},20,"revamp-shopify-website-for-australian-beauty-brand","Shopify Website for Australian Beauty Brand","Jasa Redesign Website Shopify untuk Brand Kecantikan Australia","Revamping a Shopify Store for an Australian Beauty Brand","A complete frontend overhaul and custom feature integration for a premium eyelash and beauty brand in Australia to boost conversions and deliver a seamless shopping experience.","Jasa redesign website e-commerce dan perombakan total frontend Shopify untuk brand kecantikan premium di Australia. Web developer e-commerce kami meningkatkan konversi dan memberikan pengalaman belanja yang cepat dan lancar.","https://cdn.thismarshal.com/project/1773067531658-char_increase_analytics.jpg",[118],"Web Development",[45,120,121,16,122,123],"Liquid","Frontend Optimization","UI","UX","Victoria, Australia",{},{"Load Speed":127,"Plugins Cleaned":128,"Custom":129,"Increase New User ":130},"80%","100%"," UI TikTok Scroll","11,6%","2026-03-09T00:00:00.000Z","2026-03-09T06:45:17.904Z","2026-07-14T00:08:04.807Z","/projects/revamp-shopify-website-for-australian-beauty-brand"]