[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"project-data-/id/projects/healthcare":3,"projects-nav-list":37,"related-insights-/id/projects/healthcare":244},{"id":4,"slug":5,"slugId":6,"title":7,"titleId":8,"titleAu":7,"titleSg":7,"description":9,"descriptionId":10,"descriptionAu":11,"descriptionSg":11,"contentId":12,"cover":13,"coverId":6,"category":14,"tags":16,"location":22,"links":23,"metrics":25,"status":31,"date":32,"createdAt":33,"updatedAt":34,"body":35,"_path":36,"_id":5},3,"healthcare",null,"Healthcare SEO Strategy","Strategi SEO Layanan Kesehatan","Driving patient acquisition for a specialized healthcare clinic through technical SEO, local search optimization, and multi-engine visibility across Google, Bing, and Yandex.","Mendorong akuisisi pasien untuk klinik kesehatan spesialis melalui SEO teknikal, optimasi penelusuran lokal (local SEO), dan visibilitas di berbagai mesin pencari seperti Google, Bing, dan Yandex.","Driving patient acquisition for a specialised healthcare clinic through technical SEO, local search optimisation, and multi-engine visibility across Google, Bing, and Yandex.","Saya bertindak sebagai Kepala SEO (Head of SEO) untuk proyek ini, mengawasi tim yang terdiri dari 3 penulis konten (content writer) dan memastikan semua konten yang diterbitkan selaras dengan strategi dan perencanaan konten secara keseluruhan. Selain pengarahan konten, saya mengelola akun Google, Bing, dan Yandex Webmaster Tools secara menyeluruh, menyelesaikan masalah crawling dan indexing yang menghambat visibilitas organik (organic visibility) sejak awal.\n\n## Tantangan\n\nSebuah klinik kesehatan spesialis menghadapi tantangan visibilitas digital yang signifikan di pasar layanan medis yang kompetitif.\n\n-   Tidak ada kehadiran online (online presence) di hasil mesin pencari untuk kata kunci layanan medis (medical services keywords) yang penting.\n-   Halaman tidak di-crawl atau diindeks dengan benar di berbagai mesin pencari utama.\n-   Bersaing dengan pusat medis yang sudah mapan dengan kehadiran online yang lebih kuat.\n-   Kata kunci kesehatan memerlukan penanganan yang cermat dan kepatuhan terhadap pedoman periklanan medis.\n-   Kebutuhan yang kuat untuk membangun kredibilitas dan otoritas dalam topik medis yang sensitif.\n\n## Tujuan\n\n1.  Mencapai peringkat halaman 1 untuk kata kunci kesehatan bernilai tinggi (high-value healthcare keywords).\n2.  Menghasilkan pertanyaan pasien yang konsisten melalui pencarian organik (organic search).\n3.  Menyelesaikan semua masalah teknis indexing dan crawling.\n4.  Membangun kehadiran di Google, Bing, dan Yandex secara bersamaan.\n5.  Membangun kepercayaan dan otoritas (trust and authority) di ceruk layanan kesehatan.\n\n## Solusi\n\nSaya menerapkan strategi SEO multi-segi yang berfokus pada visibilitas lokal, keunggulan teknis, dan konten yang membangun kepercayaan pasien.\n\n### SEO Teknikal & Indexing (Technical SEO & Indexing)\n\nSaya secara pribadi mengelola ketiga akun webmaster tools sepanjang proyek.\n\n-   Menyelesaikan masalah krusial terkait indexing dan crawling di Google Search Console, memulihkan cakupan halaman penuh untuk semua halaman layanan.\n-   Memperbaiki masalah indexing di Bing Webmaster Tools dan mengoptimalkannya untuk Yandex Webmaster Tools guna merebut pangsa pasar tambahan yang diabaikan oleh kompetitor.\n-   Mengirimkan sitemap XML ke ketiga mesin pencari dan memastikan konfigurasi robots.txt yang tepat untuk konten medis.\n\n**Peningkatan Kesehatan Situs (Site Health Improvements)**\n\n-   Memperbaiki tautan rusak (broken links) dan error 404 yang merugikan pengalaman pengguna.\n-   Menerapkan redirect 301 untuk halaman layanan yang dipindahkan atau diubah namanya.\n-   Mengoptimalkan kecepatan situs dan responsivitas seluler (mobile responsiveness).\n-   Memastikan keamanan HTTPS di semua halaman (krusial untuk situs layanan kesehatan).\n-   Menerapkan markup structured data untuk layanan medis dan bisnis lokal.\n\n### Strategi SEO Lokal (Local SEO Strategy)\n\n**Optimasi Google Business Profile**\n\n-   Mengklaim dan mengoptimalkan Google Business Profile untuk visibilitas maksimal.\n-   Menambahkan informasi bisnis yang komprehensif, layanan, dan spesialisasi medis.\n-   Mendorong dan mengelola ulasan pasien (dengan kepatuhan privasi).\n-   Memposting pembaruan rutin tentang layanan dan tips kesehatan.\n-   Mengoptimalkan penelusuran \"terdekat\" atau \"near me\".\n\n**Konsistensi Kutipan Lokal & NAP**\n\n-   Membangun kutipan (citations) di direktori layanan kesehatan dan daftar bisnis lokal.\n-   Memastikan konsistensi NAP (Nama, Alamat, Telepon) di semua platform.\n-   Mendaftar di direktori khusus medis (Halodoc, Alodokter, dll.).\n-   Membuat halaman arahan (landing pages) khusus lokasi.\n\n### **Strategi Konten dan Manajemen Tim**\n\nSebagai Kepala SEO, saya mengarahkan tim yang terdiri dari 3 penulis konten, memberikan ringkasan kata kunci (keyword briefs), pedoman struktur konten, dan ulasan rutin untuk memastikan setiap artikel yang diterbitkan sesuai dengan kalender konten dan tujuan SEO yang direncanakan.\n\n-   Mencapai peringkat halaman 1 untuk kata kunci termasuk \"Klinik penyakit kelamin\" dan istilah medis terkait menggunakan Ahrefs dan MOZ untuk riset dan pelacakan kata kunci.\n-   Membuat halaman layanan yang komprehensif untuk setiap spesialisasi medis.\n-   Mengembangkan konten FAQ yang membahas kekhawatiran umum pasien.\n-   Menerbitkan postingan blog edukatif tentang topik pencegahan dan pengobatan.\n-   Membangun kepercayaan melalui profil dokter, testimoni pasien, dan konten edukatif yang menunjukkan keahlian medis.\n\n### Optimasi On-Page\n\n-   Mengoptimalkan tag judul (title tags) dan deskripsi meta (meta descriptions) untuk kata kunci medis.\n-   Menyusun hierarki heading untuk semua halaman layanan.\n-   Membangun tautan internal (internal linking) yang menghubungkan layanan medis terkait.\n-   Menerapkan markup Schema untuk layanan medis, dokter, dan ulasan.\n-   Memastikan semua konten mematuhi peraturan periklanan medis dan melindungi privasi pasien.\n\n## Hasil & Metrik Utama (Results & Key Metrics)\n\n### **Akuisisi Pasien**\n\n-   Menghasilkan 15-20 pasien baru setiap bulan melalui pencarian organik yang didorong oleh strategi SEO yang ditargetkan.\n-   Tingkat konversi (conversion rate) yang tinggi dari lalu lintas organik (organic traffic) ke pemesanan janji temu, dengan pasien secara khusus menyebutkan bahwa mereka menemukan klinik melalui Google.\n\n### **Visibilitas Penelusuran (Search Visibility)**\n\n-   Mencapai peringkat 3 besar untuk kata kunci utama \"Klinik penyakit kelamin\" menggunakan Ahrefs dan MOZ.\n-   Peringkat halaman 1 untuk 15+ kata kunci layanan medis terkait.\n-   Muncul di Google local 3-pack untuk penelusuran terdekat yang relevan.\n-   Meningkatkan rasio klik-tayang (CTR) rata-rata menjadi 8,5%, dibandingkan rata-rata industri layanan kesehatan sebesar 3-5%.\n-   Meningkatkan tayangan (impressions) sebesar 200% di Google Search Console.\n\n### **Kesuksesan Teknis (Technical Success)**\n\n-   Menyelesaikan 100% masalah indexing di ketiga mesin pencari.\n-   Semua halaman layanan penting kini terindeks dengan baik dengan nol kesalahan perayapan (crawl errors) di webmaster tools.\n-   Berhasil mendiversifikasi lalu lintas (traffic) di seluruh Google, Bing, dan Yandex, mengurangi ketergantungan pada satu platform.\n\n## Alat & Teknologi yang Digunakan\n\n-   Webmaster Tools: Google Search Console, Bing Webmaster Tools, Yandex Webmaster.\n-   SEO Tools: Ahrefs, MOZ, SEMrush, Screaming Frog.\n-   Local SEO: Google Business Profile, alat kutipan lokal (local citation tools).\n-   Analytics: Google Analytics untuk pelacakan lalu lintas dan konversi.\n-   Schema: JSON-LD structured data untuk layanan medis.\n\n## **Pembelajaran Utama (Key Learnings)**\n\n-   Pendekatan multi-mesin: Mengoptimalkan Google, Bing, dan Yandex secara bersamaan berhasil menangkap pangsa pasar yang diabaikan oleh pesaing.\n-   Utamakan lokal: Memprioritaskan SEO lokal dan Google Business Profile sangat penting untuk layanan kesehatan.\n-   Sinyal kepercayaan: Membangun E-A-T melalui kredensial dokter dan testimoni pasien secara signifikan meningkatkan peringkat.\n-   Fondasi teknis: Menyelesaikan masalah indexing adalah fondasi yang memungkinkan semua upaya SEO lainnya berhasil.\n-   Keselarasan tim: Mengarahkan penulis konten dengan ringkasan SEO yang jelas memastikan setiap konten melayani pengguna dan mesin pencari secara efektif.\n\nSEO layanan kesehatan (Healthcare SEO) membutuhkan keseimbangan yang cermat antara optimasi dan pemasaran medis yang etis. Menghasilkan 15-20 pasien setiap bulannya secara konsisten membuktikan bahwa jika dilakukan dengan benar, SEO layanan kesehatan lokal dapat menjadi salah satu saluran akuisisi pasien yang paling hemat biaya.","https://cdn.thismarshal.com/project/1774120336069-hospital_project.webp",[15],"Technical SEO",[17,18,19,20,21],"Local SEO","Healthcare Marketing","Webmaster Tools","Medical Keywords","Multi-Engine SEO","Jakarta,Indonesia",{"live":24},"#",{"patients_monthly":26,"ranking":27,"search_engines":28,"keyword_ranking":27,"CTR achieved":29,"Content writers led":30},"15-20 new patients","Page 1","3 (Google, Bing, Yandex)","8.5%","3 People","published","2024-03-05T00:00:00.000Z","2025-12-01T12:04:06.930Z","2026-05-28T17:49:52.928Z","I served as the head of SEO for this project, overseeing a team of 3 content writers and ensuring all published content aligned with the overall content strategy and planning. Beyond content direction, I managed Google, Bing, and Yandex Webmaster Tools accounts end to end, resolving crawling and indexing issues that were blocking organic visibility from the ground up.\n\n## The Challenge\n\nA specialized healthcare clinic faced significant digital visibility challenges in a competitive medical services market.\n\n-   Zero online presence across search engine results for critical medical service keywords.\n    \n-   Pages not being crawled or indexed properly across major search engines.\n    \n-   Competing against established medical centers with stronger online presence.\n    \n-   Healthcare keywords require careful handling and compliance with medical advertising guidelines.\n    \n-   Strong need to establish credibility and authority in sensitive medical topics.\n    \n\n## Objectives\n\n1.  Achieve page 1 rankings for high-value healthcare keywords.\n    \n2.  Generate consistent patient inquiries through organic search.\n    \n3.  Resolve all technical indexing and crawling issues.\n    \n4.  Establish presence across Google, Bing, and Yandex simultaneously.\n    \n5.  Build trust and authority in the healthcare niche.\n    \n\n## The Solution\n\nI implemented a multi-faceted SEO strategy focused on local visibility, technical excellence, and content that builds patient trust.\n\n### Technical SEO & Indexing\n\nI personally managed all three webmaster tool accounts throughout the project.\n\n-   Resolved critical indexing and crawling issues on Google Search Console, restoring full page coverage for all service pages.\n    \n-   Fixed indexing problems on Bing Webmaster Tools and optimized for Yandex Webmaster Tools to capture additional market share competitors were ignoring.\n    \n-   Submitted XML sitemaps to all three search engines and ensured proper robots.txt configuration for medical content.\n    \n\n**Site Health Improvements**\n\n-   Fixed broken links and 404 errors that were harming user experience\n    \n-   Implemented 301 redirects for moved or renamed service pages\n    \n-   Optimized site speed and mobile responsiveness\n    \n-   Ensured HTTPS security across all pages (critical for healthcare sites)\n    \n-   Structured data markup for medical services and local business\n    \n\n### Local SEO Strategy\n\n**Google Business Profile Optimization**\n\n-   Claimed and optimized Google Business Profile for maximum visibility\n    \n-   Added comprehensive business information, services, and medical specializations\n    \n-   Encouraged and managed patient reviews (with privacy compliance)\n    \n-   Posted regular updates about services and health tips\n    \n-   Optimized for “near me” searches\n    \n\n**Local Citations & NAP Consistency**\n\n-   Built citations on healthcare directories and local business listings\n    \n-   Ensured NAP (Name, Address, Phone) consistency across all platforms\n    \n-   Listed on medical-specific directories (Halodoc, Alodokter, etc.)\n    \n-   Created location-specific landing pages\n    \n\n### **Content Strategy and Team Management**\n\nAs head of SEO, I directed a team of 3 content writers, providing keyword briefs, content structure guidelines, and regular reviews to ensure every published article aligned with the planned content calendar and SEO objectives.\n\n-   Achieved page 1 rankings for keywords including \"Klinik penyakit kelamin\" and related medical terms using Ahrefs and MOZ for keyword research and tracking.\n    \n-   Created comprehensive service pages for each medical specialty.\n    \n-   Developed FAQ content addressing common patient concerns.\n    \n-   Published educational blog posts on prevention and treatment topics.\n    \n-   Built trust through doctor profiles, patient testimonials, and educational content demonstrating medical expertise.\n    \n\n### On-Page Optimization\n\n-   Optimized title tags and meta descriptions for medical keywords.\n    \n-   Structured heading hierarchy for all service pages.\n    \n-   Built internal linking connecting related medical services.\n    \n-   Implemented Schema markup for medical services, doctors, and reviews.\n    \n-   Ensured all content complied with medical advertising regulations and protected patient privacy.\n    \n\n## Results & Key Metrics\n\n### **Patient Acquisition**\n\n-   Generating 15-20 new patients per month through organic search driven by targeted SEO strategies.\n    \n-   High conversion rate from organic traffic to appointment bookings, with patients specifically mentioning they found the clinic through Google.\n    \n\n### **Search Visibility**\n\n-   Top 3 ranking for primary keyword \"Klinik penyakit kelamin\" achieved using Ahrefs and MOZ.\n    \n-   Page 1 rankings for 15+ related medical service keywords.\n    \n-   Appeared in Google's local 3-pack for relevant nearby searches.\n    \n-   Improved average click-through rate to 8.5%, against a healthcare industry average of 3-5%.\n    \n-   Increased impressions by 200% in Google Search Console.\n    \n\n### **Technical Success**\n\n-   Resolved 100% of indexing issues across all three search engines.\n    \n-   All critical service pages now properly indexed with zero crawl errors in webmaster tools.\n    \n-   Successfully diversified traffic across Google, Bing, and Yandex, reducing dependency on a single platform.\n    \n\n## Tools & Technologies Used\n\n-   Webmaster Tools: Google Search Console, Bing Webmaster Tools, Yandex Webmaster.\n    \n-   SEO Tools: Ahrefs, MOZ, SEMrush, Screaming Frog.\n    \n-   Local SEO: Google Business Profile, local citation tools.\n    \n-   Analytics: Google Analytics for traffic and conversion tracking.\n    \n-   Schema: JSON-LD structured data for medical services.\n    \n\n## **Key Learnings**\n\n-   Multi-engine approach: Optimizing for Google, Bing, and Yandex simultaneously captured market share that competitors overlooked.\n    \n-   Local first: Prioritizing local SEO and Google Business Profile was crucial for healthcare services.\n    \n-   Trust signals: Building E-A-T through doctor credentials and patient testimonials significantly improved rankings.\n    \n-   Technical foundation: Resolving indexing issues was the foundation that allowed all other SEO efforts to succeed.\n    \n-   Team alignment: Directing content writers with clear SEO briefs ensured every piece of content served both the user and the search engine effectively.\n    \n\nHealthcare SEO requires a careful balance between optimization and ethical medical marketing. The consistent generation of 15-20 patients monthly demonstrates that when done correctly, local healthcare SEO can be one of the most cost-effective patient acquisition channels available.","/projects/healthcare",[38,67,95,122,147,178,209,239],{"id":39,"slug":40,"slugId":6,"title":41,"titleId":42,"titleAu":41,"titleSg":41,"description":43,"descriptionId":44,"descriptionAu":43,"descriptionSg":43,"cover":45,"coverId":6,"category":46,"tags":48,"location":56,"links":57,"metrics":58,"status":31,"date":63,"createdAt":64,"updatedAt":65,"_path":66},41,"wordpress-seo-technical-audit","WordPress SEO Migration and Technical Audit","Migrasi SEO WordPress dan Audit Teknis Website","A risk-critical migration from Yoast SEO to AISEO on a live WordPress site with established page 1 rankings, executed without any loss of indexing, rankings, or conversion tracking continuity.","Layanan migrasi SEO WordPress kritis dari Yoast SEO ke AISEO pada website live dengan peringkat halaman 1 Google. Eksekusi aman tanpa kehilangan indeksasi, penurunan peringkat ranking, atau gangguan kontinuitas pelacakan konversi analytics.","https://cdn.thismarshal.com/project/1774202649217-wordpress_migrations.webp",[15,47],"SEO",[49,50,51,52,53,54,55],"Yoast SEO","AISEO","Schema Markup","Google Tag Manager","Google Analytics 4","Google Ads","301 Redirects","Auckland, New Zealand",{},{"Plugin Migrations":59,"Pages deindexed":60,"Schema":61,"Tracking":62,"Conversion events":54},"Yoast to AISEO","Zero","Cleaned up","GTM + GA4","2026-03-22T00:00:00.000Z","2026-03-22T18:04:11.558Z","2026-05-28T17:49:52.964Z","/projects/wordpress-seo-technical-audit",{"id":68,"slug":69,"slugId":6,"title":70,"titleId":71,"titleAu":72,"titleSg":72,"description":73,"descriptionId":74,"descriptionAu":73,"descriptionSg":73,"cover":75,"coverId":6,"category":76,"tags":78,"location":84,"links":85,"metrics":86,"status":31,"date":91,"createdAt":92,"updatedAt":93,"_path":94},20,"revamp-shopify-website-for-australian-beauty-brand","Shopify Website for Australian Beauty Brand","Jasa Redesign Website Shopify untuk Brand Kecantikan Australia","Revamping a Shopify Store for an Australian Beauty Brand","A complete frontend overhaul and custom feature integration for a premium eyelash and beauty brand in Australia to boost conversions and deliver a seamless shopping experience.","Jasa redesign website e-commerce dan perombakan total frontend Shopify untuk brand kecantikan premium di Australia. Web developer e-commerce kami meningkatkan konversi dan memberikan pengalaman belanja yang cepat dan lancar.","https://cdn.thismarshal.com/project/1773067531658-char_increase_analytics.jpg",[77],"Web Development",[79,80,81,15,82,83],"Shopify","Liquid","Frontend Optimization","UI","UX","Victoria, Australia",{},{"Load Speed":87,"Plugins Cleaned":88,"Custom":89,"Increase New User ":90},"80%","100%"," UI TikTok Scroll","11,6%","2026-03-09T00:00:00.000Z","2026-03-09T06:45:17.904Z","2026-07-14T00:08:04.807Z","/projects/revamp-shopify-website-for-australian-beauty-brand",{"id":96,"slug":97,"slugId":6,"title":98,"titleId":99,"titleAu":98,"titleSg":98,"description":100,"descriptionId":101,"descriptionAu":102,"descriptionSg":102,"cover":103,"coverId":6,"category":104,"tags":105,"location":112,"links":113,"metrics":114,"status":31,"date":118,"createdAt":119,"updatedAt":120,"_path":121},15,"saas-architecture","Scalable Chat Commerce SaaS Architecture","Arsitektur SaaS Chat Commerce Skalabel untuk Jualan Online","Architecting a scalable conversational commerce engine using Nuxt 3 and Express js to turn standard WhatsApp chats into a fully functional sales channel.","Membangun arsitektur mesin conversational commerce skalabel menggunakan Nuxt 3 dan Express js untuk mengubah chat WhatsApp standar menjadi saluran penjualan online yang fungsional.","Architecting a scalable conversational commerce engine using Nuxt 3 and Express.js to turn standard WhatsApp chats into a fully functional sales channel.","https://cdn.thismarshal.com/project/1772307566427-dichat_dash.jpg",[77],[106,107,108,109,110,111],"Nuxt 3","Express js","WhatsApp Business  API","Chat Commerce","SaaS Architecture","Webhooks","Jakarta, Indonesia ",{},{"Architecture type":115,"Avg response time chatbot":116,"Lighthouse score":117},"Multi-tenant","3s","100","2026-02-27T00:00:00.000Z","2026-02-27T11:32:55.667Z","2026-07-14T00:57:55.775Z","/projects/saas-architecture",{"id":123,"slug":124,"slugId":6,"title":125,"titleId":126,"titleAu":125,"titleSg":125,"description":127,"descriptionId":128,"descriptionAu":127,"descriptionSg":127,"cover":129,"coverId":6,"category":130,"tags":131,"location":136,"links":137,"metrics":140,"status":31,"date":143,"createdAt":144,"updatedAt":145,"_path":146},1,"portfolio","Personal Portfolio Website","Website Portofolio Personal","A high-performance portfolio website built with Nuxt 4, featuring 3D animations, contact form integration, and admin CMS.","Website portofolio profesional dan berkinerja tinggi yang dibangun menggunakan Nuxt 4 oleh web developer berpengalaman. Dilengkapi animasi 3D, integrasi formulir kontak, dan CMS admin.","https://cdn.thismarshal.com/project/1770067526407-project_website_portofolio.webp",[77,15],[132,133,134,135],"Nuxt 4","Bun","Edge","Tailwind v4","Jakarta, Indonesia",{"repo":138,"preview":139,"demo":139},"https://github.com/gasmarshal/portfolio","https://www.thismarshal.com/",{"build_time":141,"lighthouse":117,"interactive":142},"-60%","\u003C50ms","2025-02-01T00:00:00.000Z","2025-12-01T12:04:06.441Z","2026-05-28T17:49:52.871Z","/projects/portfolio",{"id":148,"slug":149,"slugId":6,"title":150,"titleId":151,"titleAu":150,"titleSg":150,"description":152,"descriptionId":153,"descriptionAu":154,"descriptionSg":152,"cover":155,"coverId":6,"category":156,"tags":157,"location":136,"links":164,"metrics":166,"status":31,"date":174,"createdAt":175,"updatedAt":176,"_path":177},2,"fishery","B2B2C Fisheries Market Expansion","Ekspansi Pasar Perikanan B2B2C - Strategi SEO & Ekspor","Strategic digital transformation for a fisheries company, expanding B2B reach to global markets (Canada, US, China) and doubling sales in one quarter.","Transformasi digital strategis dan SEO perikanan untuk memperluas jangkauan ekspor B2B ke pasar global (Kanada, AS, Tiongkok) dan melipatgandakan penjualan B2C lokal dalam satu kuartal.","Strategic digital transformation for a fisheries company, expanding B2B reach into global markets (Canada, the US, China) and doubling sales in a single quarter.","https://cdn.thismarshal.com/project/1770109178048-dominated_page_1_google_for_high_competition_keywords_in_the_global_market..jpg",[47,15],[15,158,159,160,161,162,163],"Multilingual SEO","GTM","Google Analytics","Backlink Strategy","b2b2c","Growth Hacking",{"live":165},"https://aruna.id",{"traffic_increase":167,"timeframe":168,"keywords_ranked":169,"leads_generated":170,"sales_growth":171,"marketplace_rev":172,"market_reach":173},"+70%","36 months","10+ to Page 1","100 B2B Leads","2x (Doubled) in 1 Quarter","100% (Tokopedia/Shopee)","Canada, US, China, ID","2024-12-31T00:00:00.000Z","2025-12-01T12:04:06.762Z","2026-07-13T23:17:54.335Z","/projects/fishery",{"id":179,"slug":180,"slugId":6,"title":181,"titleId":182,"titleAu":183,"titleSg":183,"description":184,"descriptionId":185,"descriptionAu":186,"descriptionSg":186,"cover":187,"coverId":6,"category":188,"tags":190,"location":199,"links":200,"metrics":201,"status":31,"date":205,"createdAt":206,"updatedAt":207,"_path":208},4,"blog-optimization","Blog Content Optimization","Optimasi Konten Blog","Blog Content Optimisation","Writing and optimizing SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","Menulis dan mengoptimasi konten berbasis SEO di 6 situs web klien dari berbagai industri dalam bahasa Inggris dan bahasa Indonesia, mencakup penulisan artikel, copywriting, dan copy UI.","Writing and optimising SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","https://cdn.thismarshal.com/project/1774201984209-blog_content_optimization.webp",[189],"Content SEO & Strategy",[191,192,193,194,195,196,197,198],"Content Strategy","Content Clusters","Link Building","SEO Writing","Organic Growth","bilingual","on-page SEO","Copywriting","Indonesia & Canada",{"live":24},{"Client Website":202,"Languages":203,"Content Type":204},"6 Sites","EN + ID","Articles + Copy","2024-05-20T00:00:00.000Z","2025-12-01T12:04:07.093Z","2026-05-28T17:49:52.951Z","/projects/blog-optimization",{"id":210,"slug":211,"slugId":6,"title":212,"titleId":213,"titleAu":212,"titleSg":212,"description":214,"descriptionId":215,"descriptionAu":216,"descriptionSg":216,"cover":217,"coverId":6,"category":218,"tags":219,"location":226,"links":227,"metrics":229,"status":31,"date":235,"createdAt":236,"updatedAt":237,"_path":238},5,"local-business","Local Business SEO Success","Sukses SEO Bisnis Lokal - Jasa Buat Website Jakarta","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end to end from site build to organic growth.","Di JakWebs, sebuah agensi web lokal yang berbasis di Jakarta, saya menjabat sebagai pakar SEO dan web developer. Lingkup kerja saya mencakup segalanya mulai dari membangun dan memelihara website WordPress hingga mengeksekusi strategi SEO lengkap yang pada akhirnya mengubah website perusahaan menjadi saluran pendapatan utama. Pada puncaknya, pencarian organik menyumbang 80% dari total pendapatan perusahaan.\n\nSelain pekerjaan agensi internal, saya juga menangani langsung proyek SEO dan web development untuk 5 hingga 6 klien B2B di berbagai industri, mengelola setiap akun dari awal hingga akhir - dari pembuatan situs hingga pertumbuhan organik.","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end-to-end from site build to organic growth.","https://cdn.thismarshal.com/project/1774125029683-jakwebs_client.jpg",[15,77],[17,220,161,221,55,222,223,224,225],"WordPress","XML Sitemap","web development","wordpress","blogger","wix","Indonesia",{"live":228},"https://jakwebs.com",{"platform":230,"optimization":231,"Revenue from organic":232,"Keyword ranking":27,"Keyword difficulty":233,"B2B clients handled":234},"WordPress, Blogger & Wix","Full technical SEO","80% of total sales","44%","5-6 Clients","2024-04-12T00:00:00.000Z","2025-12-01T12:04:07.258Z","2026-05-28T17:49:52.975Z","/projects/local-business",{"id":4,"slug":5,"slugId":6,"title":7,"titleId":8,"titleAu":7,"titleSg":7,"description":9,"descriptionId":10,"descriptionAu":11,"descriptionSg":11,"cover":13,"coverId":6,"category":240,"tags":241,"location":22,"links":242,"metrics":243,"status":31,"date":32,"createdAt":33,"updatedAt":34,"_path":36},[15],[17,18,19,20,21],{"live":24},{"patients_monthly":26,"ranking":27,"search_engines":28,"keyword_ranking":27,"CTR achieved":29,"Content writers led":30},[245,260,276,290],{"id":246,"slug":247,"slugId":248,"title":249,"titleId":250,"titleAu":6,"titleSg":6,"description":251,"descriptionId":252,"descriptionAu":6,"descriptionSg":6,"cover":253,"coverId":6,"category":254,"tags":255,"status":31,"date":256,"createdAt":257,"updatedAt":258,"_path":259},34,"shopify-duplicate-schema","duplikat-schema-shopify","Your Review App Just Duplicated Your Shopify Product Schema","App Review Anda Baru Saja Menduplikasi Schema Produk Shopify","Your theme adds Product schema. Your review app adds more. Your SEO app adds a third. Here's how to find and fix duplicate schema before it costs you rich results.","Theme Anda menambahkan Product schema. App review menambahkan lagi. App SEO menambahkan yang ketiga. Cara menemukan dan membenahi duplicate schema sebelum merugikan rich result Anda.","https://cdn.thismarshal.com/project/1784322283541-shopify_duplicate_schema.webp",[15],[79,15],"2026-07-20T15:00:00.000Z","2026-07-17T10:55:51.949Z","2026-08-17T11:59:53.315Z","/blog/shopify-duplicate-schema",{"id":261,"slug":262,"slugId":263,"title":264,"titleId":265,"titleAu":6,"titleSg":6,"description":266,"descriptionId":267,"descriptionAu":6,"descriptionSg":6,"cover":268,"coverId":269,"category":270,"tags":271,"status":31,"date":272,"createdAt":273,"updatedAt":274,"_path":275},29,"shopify-crawl-budget-problem","shopify-crawl-budget","Your Shopify Store Probably Doesn't Have a Crawl Budget Problem","Shopify Anda Kemungkinan Besar Tidak Punya Masalah Crawl Budget","Most Shopify stores worry about crawl budget for no reason. Here's how to tell if you actually have a problem, what causes real crawl waste, and how to fix it.","Kebanyakan toko online Shopify khawatir soal crawl budget tanpa alasan jelas. Cara mengetahui apakah Anda benar-benar punya masalah ini, penyebab crawl waste yang nyata, dan cara membenahinya.","https://cdn.thismarshal.com/project/1784102703601-shopify_crawl_budget.webp","https://cdn.thismarshal.com/project/1784102709936-crawl_budget_shopify.webp",[15],[15,79],"2026-07-17T15:00:00.000Z","2026-07-15T04:25:49.652Z","2026-08-17T11:59:13.361Z","/blog/shopify-crawl-budget-problem",{"id":277,"slug":278,"slugId":278,"title":279,"titleId":280,"titleAu":6,"titleSg":6,"description":281,"descriptionId":282,"descriptionAu":6,"descriptionSg":6,"cover":283,"coverId":6,"category":284,"tags":285,"status":31,"date":286,"createdAt":287,"updatedAt":288,"_path":289},23,"shopify-duplicate-content","Shopify Duplicate Content: What's Actually a Problem and What Isn't","Shopify Duplicate Content: Mana yang Benar-Benar Masalah dan Mana yang Bukan","Shopify duplicate content explained. What Shopify already handles automatically, what still needs fixing, and how to diagnose it in Google Search Console.","Penjelasan duplicate content di Shopify. Apa yang sudah ditangani otomatis, apa yang masih perlu dibenahi, dan cara mendiagnosanya lewat Google Search Console.","https://cdn.thismarshal.com/project/1784065258416-shopify_content_duplicate.webp",[15],[15,79],"2026-07-14T21:00:00.000Z","2026-07-14T20:49:35.119Z","2026-08-17T11:57:06.451Z","/blog/shopify-duplicate-content",{"id":291,"slug":292,"slugId":6,"title":293,"titleId":294,"titleAu":293,"titleSg":293,"description":295,"descriptionId":296,"descriptionAu":295,"descriptionSg":295,"cover":297,"coverId":6,"category":298,"tags":299,"status":31,"date":312,"createdAt":313,"updatedAt":314,"_path":315},17,"technical-seo-specialist-australia","What Is a Technical SEO Specialist and Why Australian Businesses Need One in 2026","Apa Itu Technical SEO Specialist dan Mengapa Bisnis Australia Membutuhkannya di 2026","Looking to hire a technical SEO specialist in Australia? This guide covers the job description, salary benchmarks, and what to expect from a freelancer or contractor.","Sedang mencari jasa technical SEO specialist di Australia? Panduan ini membahas deskripsi pekerjaan, standar gaji, dan apa yang diharapkan dari seorang freelancer atau kontraktor SEO.","https://cdn.thismarshal.com/project/1776022960196-technical_seo_australia__technical_seo_specialist.webp",[15],[300,301,302,303,304,305,306,307,308,309,310,311],"technical seo","seo specialist","technical seo australia","seo salary australia","hire seo specialist","technical seo freelance","senior technical seo","core web vitals","page speed seo","seo job description","remote seo specialist","seo 2026","2026-04-11T00:00:00.000Z","2026-04-11T21:52:24.879Z","2026-05-28T17:49:52.728Z","/blog/technical-seo-specialist-australia"]