[{"data":1,"prerenderedAt":361},["ShallowReactive",2],{"service-technical-seo-id":3,"$fB3VmKUqPwvRI3FG2NDM4__Q8dNAJGm66sXGVixbDK0o":131},{"id":4,"title":5,"body":6,"description":12,"extension":106,"heroDescription":107,"locale":108,"meta":109,"metaDescription":110,"metaTitle":111,"navigation":112,"path":113,"relatedProjectCategories":114,"schemaType":119,"seo":120,"slug":115,"stem":121,"targetKeywords":122,"__hash__":130},"services/services/id/technical-seo.md","Jasa Technical SEO",{"type":7,"value":8,"toc":100},"minimark",[9,13,16,55,60,82,86],[10,11,12],"p",{},"Kebanyakan situs kehilangan traffic organik bukan karena kontennya kurang, tapi karena masalah teknikal yang nggak pernah kelihatan di audit konten biasa. Halaman koleksi yang duplikat. URL produk yang orphan. Crawl budget yang kebuang buat variant filter atau route buatan plugin yang nggak ada yang cari. Di sinilah technical SEO benar-benar berguna, bukan nulis lebih banyak artikel blog, tapi benerin apa yang bikin Google nggak mau kasih kredit ke halaman yang udah lo punya.",[10,14,15],{},"Gw kerjain technical SEO di platform yang paling umum dipakai bisnis: Shopify buat ecommerce, WordPress buat situs konten dan jasa, dan stack custom (Nuxt, Laravel, Express) buat tim yang butuh dibangun dari nol. Pengalaman 8 tahun di sisi teknikal SEO: perilaku crawl, indexing, schema, dan kecepatan situs, terlepas dari situsnya dibangun pakai apa.",[17,18,19,27,34,41,48],"service-grid",{},[20,21,24],"service-card",{"icon":22,"title":23},"heroicons:document-duplicate","Duplicate Content dari Parameter URL",[10,25,26],{},"Shopify dan WordPress sama-sama bisa generate banyak URL untuk konten yang sama lewat filter atau kategori. Tanpa canonical tag yang benar, sinyal ranking Anda kepecah ke banyak halaman.",[20,28,31],{"icon":29,"title":30},"heroicons:bug-ant","Crawl Budget dan Bloat",[10,32,33],{},"Setiap app atau plugin menambah beban crawl, kadang membuat Googlebot menghabiskan waktu di halaman yang tidak penting. Hasilnya, halaman yang seharusnya ranking malah kurang ter-crawl.",[20,35,38],{"icon":36,"title":37},"heroicons:shopping-bag","SEO Halaman Koleksi dan Archive",[10,39,40],{},"Halaman koleksi dan archive biasanya punya intent paling tinggi, tapi paling sering diabaikan. Deskripsi tipis dan pagination yang buruk membuat potensi ranking-nya tidak terpakai.",[20,42,45],{"icon":43,"title":44},"heroicons:link","404 dan Redirect Chain",[10,46,47],{},"Migrasi platform atau ganti plugin sering meninggalkan link rusak dan redirect berlapis. Setiap loncatan membocorkan link equity dan membuat crawl lebih lambat.",[20,49,52],{"icon":50,"title":51},"heroicons:code-bracket","Structured Data dan Schema",[10,53,54],{},"Schema yang benar membuat muncul rich result di pencarian. Kebanyakan theme dan plugin membawa schema yang tidak lengkap atau rusak tanpa disadari.",[56,57,59],"h2",{"id":58},"catatan-per-platform","Catatan Per Platform",[61,62,63,70,76],"service-timeline",{},[64,65,67],"service-timeline-item",{"title":66},"Shopify",[10,68,69],{},"Infrastruktur dasarnya udah bersih (hosting cepat, HTTPS, theme mobile-friendly), tapi urusan canonical, efisiensi crawl, dan kedalaman schema itu tergantung siapa yang bangun tokonya.",[64,71,73],{"title":72},"WordPress",[10,74,75],{},"Kontrol penuh datang dengan tanggung jawab penuh. Konflik plugin, beberapa plugin SEO, page builder, dan layer cache yang saling tumpang tindih, itu salah satu masalah technical SEO paling sering yang gw benerin.",[64,77,79],{"title":78},"Custom-built (Nuxt, Laravel, Express)",[10,80,81],{},"Nggak ada default platform buat diandalkan, artinya nggak ada yang otomatis kehandle. Tiap canonical tag, entry sitemap, dan blok schema harus dibangun sengaja, tapi ini juga berarti nggak ada yang berebut kontrol sama plugin.",[56,83,85],{"id":84},"cara-kerja","Cara Kerja",[61,87,88,94],{},[64,89,91],{"title":90},"Diagnosa Berbasis Data",[10,92,93],{},"Tiap project dimulai dari crawl pakai Screaming Frog dan review data Google Search Console asli, bukan asumsi.",[64,95,97],{"title":96},"Fokus Pada Akar Masalah",[10,98,99],{},"Gw diagnosa masalah dari apa yang benar-benar nahan indexasi atau ranking situs lo, bukan checklist generik.",{"title":101,"searchDepth":102,"depth":102,"links":103},"",2,[104,105],{"id":58,"depth":102,"text":59},{"id":84,"depth":102,"text":85},"md","Technical SEO untuk Shopify, WordPress, dan situs custom yang benar-benar memperbaiki apa yang nahan ranking, bukan sekadar laporan audit PDF.","id",{},"Jasa technical SEO untuk Shopify, WordPress, dan situs custom. Perbaiki masalah crawl, indexing, dan kecepatan situs yang menghambat pertumbuhan organik.","Jasa Technical SEO untuk Ecommerce & Custom Web | Marshal Gasong",true,"/services/id/technical-seo",[115,116,117,118],"technical-seo","shopify","wordpress","web-development","Service",{"title":5,"description":12},"services/id/technical-seo",[123,124,125,126,127,128,129],"jasa technical seo","technical seo ecommerce","audit technical seo","technical seo shopify","technical seo wordpress","jasa seo ecommerce","audit seo toko online","B6Ky84HgN2Eq5UWf3PA3O5G9bzokjWjUeaEFsfi_ofg",[132,164,191,218,243,273,305,335],{"id":133,"slug":134,"slugId":135,"title":136,"titleId":137,"titleAu":136,"titleSg":136,"description":138,"descriptionId":139,"descriptionAu":138,"descriptionSg":138,"cover":140,"coverId":135,"category":141,"tags":144,"location":152,"links":153,"metrics":154,"status":159,"date":160,"createdAt":161,"updatedAt":162,"_path":163},41,"wordpress-seo-technical-audit",null,"WordPress SEO Migration and Technical Audit","Migrasi SEO WordPress dan Audit Teknis Website","A risk-critical migration from Yoast SEO to AISEO on a live WordPress site with established page 1 rankings, executed without any loss of indexing, rankings, or conversion tracking continuity.","Layanan migrasi SEO WordPress kritis dari Yoast SEO ke AISEO pada website live dengan peringkat halaman 1 Google. Eksekusi aman tanpa kehilangan indeksasi, penurunan peringkat ranking, atau gangguan kontinuitas pelacakan konversi analytics.","https://cdn.thismarshal.com/project/1774202649217-wordpress_migrations.webp",[142,143],"Technical SEO","SEO",[145,146,147,148,149,150,151],"Yoast SEO","AISEO","Schema Markup","Google Tag Manager","Google Analytics 4","Google Ads","301 Redirects","Auckland, New Zealand",{},{"Plugin Migrations":155,"Pages deindexed":156,"Schema":157,"Tracking":158,"Conversion events":150},"Yoast to AISEO","Zero","Cleaned up","GTM + GA4","published","2026-03-22T00:00:00.000Z","2026-03-22T18:04:11.558Z","2026-05-28T17:49:52.964Z","/projects/wordpress-seo-technical-audit",{"id":165,"slug":166,"slugId":135,"title":167,"titleId":168,"titleAu":169,"titleSg":169,"description":170,"descriptionId":171,"descriptionAu":170,"descriptionSg":170,"cover":172,"coverId":135,"category":173,"tags":175,"location":180,"links":181,"metrics":182,"status":159,"date":187,"createdAt":188,"updatedAt":189,"_path":190},20,"revamp-shopify-website-for-australian-beauty-brand","Shopify Website for Australian Beauty Brand","Jasa Redesign Website Shopify untuk Brand Kecantikan Australia","Revamping a Shopify Store for an Australian Beauty Brand","A complete frontend overhaul and custom feature integration for a premium eyelash and beauty brand in Australia to boost conversions and deliver a seamless shopping experience.","Jasa redesign website e-commerce dan perombakan total frontend Shopify untuk brand kecantikan premium di Australia. Web developer e-commerce kami meningkatkan konversi dan memberikan pengalaman belanja yang cepat dan lancar.","https://cdn.thismarshal.com/project/1773067531658-char_increase_analytics.jpg",[174],"Web Development",[66,176,177,142,178,179],"Liquid","Frontend Optimization","UI","UX","Victoria, Australia",{},{"Load Speed":183,"Plugins Cleaned":184,"Custom":185,"Increase New User ":186},"80%","100%"," UI TikTok Scroll","11,6%","2026-03-09T00:00:00.000Z","2026-03-09T06:45:17.904Z","2026-07-14T00:08:04.807Z","/projects/revamp-shopify-website-for-australian-beauty-brand",{"id":192,"slug":193,"slugId":135,"title":194,"titleId":195,"titleAu":194,"titleSg":194,"description":196,"descriptionId":197,"descriptionAu":198,"descriptionSg":198,"cover":199,"coverId":135,"category":200,"tags":201,"location":208,"links":209,"metrics":210,"status":159,"date":214,"createdAt":215,"updatedAt":216,"_path":217},15,"saas-architecture","Scalable Chat Commerce SaaS Architecture","Arsitektur SaaS Chat Commerce Skalabel untuk Jualan Online","Architecting a scalable conversational commerce engine using Nuxt 3 and Express js to turn standard WhatsApp chats into a fully functional sales channel.","Membangun arsitektur mesin conversational commerce skalabel menggunakan Nuxt 3 dan Express js untuk mengubah chat WhatsApp standar menjadi saluran penjualan online yang fungsional.","Architecting a scalable conversational commerce engine using Nuxt 3 and Express.js to turn standard WhatsApp chats into a fully functional sales channel.","https://cdn.thismarshal.com/project/1772307566427-dichat_dash.jpg",[174],[202,203,204,205,206,207],"Nuxt 3","Express js","WhatsApp Business  API","Chat Commerce","SaaS Architecture","Webhooks","Jakarta, Indonesia ",{},{"Architecture type":211,"Avg response time chatbot":212,"Lighthouse score":213},"Multi-tenant","3s","100","2026-02-27T00:00:00.000Z","2026-02-27T11:32:55.667Z","2026-07-14T00:57:55.775Z","/projects/saas-architecture",{"id":219,"slug":220,"slugId":135,"title":221,"titleId":222,"titleAu":221,"titleSg":221,"description":223,"descriptionId":224,"descriptionAu":223,"descriptionSg":223,"cover":225,"coverId":135,"category":226,"tags":227,"location":232,"links":233,"metrics":236,"status":159,"date":239,"createdAt":240,"updatedAt":241,"_path":242},1,"portfolio","Personal Portfolio Website","Website Portofolio Personal","A high-performance portfolio website built with Nuxt 4, featuring 3D animations, contact form integration, and admin CMS.","Website portofolio profesional dan berkinerja tinggi yang dibangun menggunakan Nuxt 4 oleh web developer berpengalaman. Dilengkapi animasi 3D, integrasi formulir kontak, dan CMS admin.","https://cdn.thismarshal.com/project/1770067526407-project_website_portofolio.webp",[174,142],[228,229,230,231],"Nuxt 4","Bun","Edge","Tailwind v4","Jakarta, Indonesia",{"repo":234,"preview":235,"demo":235},"https://github.com/gasmarshal/portfolio","https://www.thismarshal.com/",{"build_time":237,"lighthouse":213,"interactive":238},"-60%","\u003C50ms","2025-02-01T00:00:00.000Z","2025-12-01T12:04:06.441Z","2026-05-28T17:49:52.871Z","/projects/portfolio",{"id":102,"slug":244,"slugId":135,"title":245,"titleId":246,"titleAu":245,"titleSg":245,"description":247,"descriptionId":248,"descriptionAu":249,"descriptionSg":247,"cover":250,"coverId":135,"category":251,"tags":252,"location":232,"links":259,"metrics":261,"status":159,"date":269,"createdAt":270,"updatedAt":271,"_path":272},"fishery","B2B2C Fisheries Market Expansion","Ekspansi Pasar Perikanan B2B2C - Strategi SEO & Ekspor","Strategic digital transformation for a fisheries company, expanding B2B reach to global markets (Canada, US, China) and doubling sales in one quarter.","Transformasi digital strategis dan SEO perikanan untuk memperluas jangkauan ekspor B2B ke pasar global (Kanada, AS, Tiongkok) dan melipatgandakan penjualan B2C lokal dalam satu kuartal.","Strategic digital transformation for a fisheries company, expanding B2B reach into global markets (Canada, the US, China) and doubling sales in a single quarter.","https://cdn.thismarshal.com/project/1770109178048-dominated_page_1_google_for_high_competition_keywords_in_the_global_market..jpg",[143,142],[142,253,254,255,256,257,258],"Multilingual SEO","GTM","Google Analytics","Backlink Strategy","b2b2c","Growth Hacking",{"live":260},"https://aruna.id",{"traffic_increase":262,"timeframe":263,"keywords_ranked":264,"leads_generated":265,"sales_growth":266,"marketplace_rev":267,"market_reach":268},"+70%","36 months","10+ to Page 1","100 B2B Leads","2x (Doubled) in 1 Quarter","100% (Tokopedia/Shopee)","Canada, US, China, ID","2024-12-31T00:00:00.000Z","2025-12-01T12:04:06.762Z","2026-07-13T23:17:54.335Z","/projects/fishery",{"id":274,"slug":275,"slugId":135,"title":276,"titleId":277,"titleAu":278,"titleSg":278,"description":279,"descriptionId":280,"descriptionAu":281,"descriptionSg":281,"cover":282,"coverId":135,"category":283,"tags":285,"location":294,"links":295,"metrics":297,"status":159,"date":301,"createdAt":302,"updatedAt":303,"_path":304},4,"blog-optimization","Blog Content Optimization","Optimasi Konten Blog","Blog Content Optimisation","Writing and optimizing SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","Menulis dan mengoptimasi konten berbasis SEO di 6 situs web klien dari berbagai industri dalam bahasa Inggris dan bahasa Indonesia, mencakup penulisan artikel, copywriting, dan copy UI.","Writing and optimising SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","https://cdn.thismarshal.com/project/1774201984209-blog_content_optimization.webp",[284],"Content SEO & Strategy",[286,287,288,289,290,291,292,293],"Content Strategy","Content Clusters","Link Building","SEO Writing","Organic Growth","bilingual","on-page SEO","Copywriting","Indonesia & Canada",{"live":296},"#",{"Client Website":298,"Languages":299,"Content Type":300},"6 Sites","EN + ID","Articles + Copy","2024-05-20T00:00:00.000Z","2025-12-01T12:04:07.093Z","2026-05-28T17:49:52.951Z","/projects/blog-optimization",{"id":306,"slug":307,"slugId":135,"title":308,"titleId":309,"titleAu":308,"titleSg":308,"description":310,"descriptionId":311,"descriptionAu":312,"descriptionSg":312,"cover":313,"coverId":135,"category":314,"tags":315,"location":321,"links":322,"metrics":324,"status":159,"date":331,"createdAt":332,"updatedAt":333,"_path":334},5,"local-business","Local Business SEO Success","Sukses SEO Bisnis Lokal - Jasa Buat Website Jakarta","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end to end from site build to organic growth.","Di JakWebs, sebuah agensi web lokal yang berbasis di Jakarta, saya menjabat sebagai pakar SEO dan web developer. Lingkup kerja saya mencakup segalanya mulai dari membangun dan memelihara website WordPress hingga mengeksekusi strategi SEO lengkap yang pada akhirnya mengubah website perusahaan menjadi saluran pendapatan utama. Pada puncaknya, pencarian organik menyumbang 80% dari total pendapatan perusahaan.\n\nSelain pekerjaan agensi internal, saya juga menangani langsung proyek SEO dan web development untuk 5 hingga 6 klien B2B di berbagai industri, mengelola setiap akun dari awal hingga akhir - dari pembuatan situs hingga pertumbuhan organik.","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end-to-end from site build to organic growth.","https://cdn.thismarshal.com/project/1774125029683-jakwebs_client.jpg",[142,174],[316,72,256,317,151,318,117,319,320],"Local SEO","XML Sitemap","web development","blogger","wix","Indonesia",{"live":323},"https://jakwebs.com",{"platform":325,"optimization":326,"Revenue from organic":327,"Keyword ranking":328,"Keyword difficulty":329,"B2B clients handled":330},"WordPress, Blogger & Wix","Full technical SEO","80% of total sales","Page 1","44%","5-6 Clients","2024-04-12T00:00:00.000Z","2025-12-01T12:04:07.258Z","2026-05-28T17:49:52.975Z","/projects/local-business",{"id":336,"slug":337,"slugId":135,"title":338,"titleId":339,"titleAu":338,"titleSg":338,"description":340,"descriptionId":341,"descriptionAu":342,"descriptionSg":342,"cover":343,"coverId":135,"category":344,"tags":345,"location":350,"links":351,"metrics":352,"status":159,"date":357,"createdAt":358,"updatedAt":359,"_path":360},3,"healthcare","Healthcare SEO Strategy","Strategi SEO Layanan Kesehatan","Driving patient acquisition for a specialized healthcare clinic through technical SEO, local search optimization, and multi-engine visibility across Google, Bing, and Yandex.","Mendorong akuisisi pasien untuk klinik kesehatan spesialis melalui SEO teknikal, optimasi penelusuran lokal (local SEO), dan visibilitas di berbagai mesin pencari seperti Google, Bing, dan Yandex.","Driving patient acquisition for a specialised healthcare clinic through technical SEO, local search optimisation, and multi-engine visibility across Google, Bing, and Yandex.","https://cdn.thismarshal.com/project/1774120336069-hospital_project.webp",[142],[316,346,347,348,349],"Healthcare Marketing","Webmaster Tools","Medical Keywords","Multi-Engine SEO","Jakarta,Indonesia",{"live":296},{"patients_monthly":353,"ranking":328,"search_engines":354,"keyword_ranking":328,"CTR achieved":355,"Content writers led":356},"15-20 new patients","3 (Google, Bing, Yandex)","8.5%","3 People","2024-03-05T00:00:00.000Z","2025-12-01T12:04:06.930Z","2026-05-28T17:49:52.928Z","/projects/healthcare",1791595100427]