[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"project-data-/projects/local-business":3,"projects-nav-list":42,"related-insights-/projects/local-business":243},{"id":4,"slug":5,"slugId":6,"title":7,"titleId":8,"titleAu":7,"titleSg":7,"description":9,"descriptionId":10,"descriptionAu":11,"descriptionSg":11,"cover":12,"coverId":6,"category":13,"tags":16,"location":26,"links":27,"metrics":29,"status":36,"date":37,"createdAt":38,"updatedAt":39,"body":40,"_path":41,"_id":5},5,"local-business",null,"Local Business SEO Success","Sukses SEO Bisnis Lokal - Jasa Buat Website Jakarta","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end to end from site build to organic growth.","Di JakWebs, sebuah agensi web lokal yang berbasis di Jakarta, saya menjabat sebagai pakar SEO dan web developer. Lingkup kerja saya mencakup segalanya mulai dari membangun dan memelihara website WordPress hingga mengeksekusi strategi SEO lengkap yang pada akhirnya mengubah website perusahaan menjadi saluran pendapatan utama. Pada puncaknya, pencarian organik menyumbang 80% dari total pendapatan perusahaan.\n\nSelain pekerjaan agensi internal, saya juga menangani langsung proyek SEO dan web development untuk 5 hingga 6 klien B2B di berbagai industri, mengelola setiap akun dari awal hingga akhir - dari pembuatan situs hingga pertumbuhan organik.","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end-to-end from site build to organic growth.","https://cdn.thismarshal.com/project/1774125029683-jakwebs_client.jpg",[14,15],"Technical SEO","Web Development",[17,18,19,20,21,22,23,24,25],"Local SEO","WordPress","Backlink Strategy","XML Sitemap","301 Redirects","web development","wordpress","blogger","wix","Indonesia",{"live":28},"https://jakwebs.com",{"platform":30,"optimization":31,"Revenue from organic":32,"Keyword ranking":33,"Keyword difficulty":34,"B2B clients handled":35},"WordPress, Blogger & Wix","Full technical SEO","80% of total sales","Page 1","44%","5-6 Clients","published","2024-04-12T00:00:00.000Z","2025-12-01T12:04:07.258Z","2026-05-28T17:49:52.975Z","## The Challenge\n\nJakWebs was operating in a highly competitive local search market in Jakarta, where ranking for service keywords like \"Jasa buat website\" required both technical precision and content authority. The core challenges were:\n\n-   Low organic visibility in a crowded local market with established competitors.\n    \n-   Website architecture and technical health issues blocking proper crawling and indexing.\n    \n-   No structured backlink strategy to build local domain authority.\n    \n-   Need to rank for competitive keywords with up to 44% difficulty according to SEMrush data.\n    \n-   Limited budget requiring careful SEO spend management and prioritization.\n    \n-   Managing multiple B2B client accounts simultaneously across diverse industries with different target audiences and keyword sets.\n    \n\n## **The Solution**\n\n### **Web Development and Platform Management**\n\nI built and maintained the JakWebs WordPress website with a focus on user experience, page speed, and conversion optimization. In addition to WordPress, I managed the Blogger platform as a supporting content channel to expand organic reach across both ecosystems.\n\n-   Built and continuously optimized the WordPress site for UX, speed, and lead conversions.\n    \n-   Improved site architecture and internal linking structure to support SEO objectives and user navigation.\n    \n-   Managed and updated both WordPress and Blogger platforms as part of a dual-channel content strategy.\n    \n\n### **Technical SEO**\n\nI handled the full technical SEO foundation to ensure the site was properly crawled, indexed, and structured for search engines.\n\n-   Incorporated XML sitemaps, robots.txt files, and 301 redirects to facilitate search engine spidering, crawling, and indexing across all major platforms.\n    \n-   Recommended and implemented changes to website architecture, content structure, and internal linking to improve rankings for target keywords.\n    \n-   Conducted regular technical audits to identify and fix issues impacting crawl budget and page authority.\n    \n\n### **On-Page SEO and Content**\n\nContent and on-page optimization were central to achieving page 1 rankings in a competitive keyword landscape.\n\n-   Executed full on-page optimization across all service pages including title tags, meta descriptions, heading structure, and keyword placement.\n    \n-   Produced SEO-focused copywriting and designed infographic assets to support content authority and engagement.\n    \n-   Achieved page 1 ranking on Google for \"Jasa buat website\", a keyword with 44% difficulty according to SEMrush, through a combination of content depth and technical optimization.\n    \n\n### **Local SEO and Backlink Strategy**\n\n-   Executed a targeted backlink acquisition strategy focused on local Jakarta directories and relevant industry sources to boost domain authority.\n    \n-   Strengthened local search presence through consistent NAP citations and location-specific content targeting Jakarta users.\n    \n\n### **Budget and Campaign Management**\n\n-   Managed all SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to ensure maximum return within budget constraints.\n    \n-   Built, implemented, and continuously updated SEO strategies based on performance data and keyword movement.\n    \n\n## **Results**\n\n-   Turned the JakWebs website into the primary sales channel, responsible for 80% of total company revenue through organic search alone.\n    \n-   Achieved page 1 ranking on Google for \"Jasa buat website\", a high-intent keyword with 44% difficulty, driving consistent inbound leads.\n    \n-   Resolved all critical technical SEO issues including crawling, indexing, and redirect structures across both platforms.\n    \n-   Successfully delivered SEO and web development projects for 5 to 6 B2B clients across construction, marine, FMCG, and travel industries.\n    \n-   Built a sustainable local backlink profile that supported long-term ranking stability without reliance on paid ads.\n    \n\n## **Tools and Technologies Used**\n\n-   CMS: WordPress, Blogger and Wix.\n    \n-   SEO Tools: SEMrush, Google Search Console.\n    \n-   Technical: XML Sitemaps, robots.txt, 301 redirects.\n    \n-   Content: SEO copywriting, infographic design for search-optimized visuals.\n    \n-   Local SEO: Citation building, NAP consistency, backlink outreach.","/projects/local-business",[43,71,98,125,150,180,212,217],{"id":44,"slug":45,"slugId":6,"title":46,"titleId":47,"titleAu":46,"titleSg":46,"description":48,"descriptionId":49,"descriptionAu":48,"descriptionSg":48,"cover":50,"coverId":6,"category":51,"tags":53,"location":60,"links":61,"metrics":62,"status":36,"date":67,"createdAt":68,"updatedAt":69,"_path":70},41,"wordpress-seo-technical-audit","WordPress SEO Migration and Technical Audit","Migrasi SEO WordPress dan Audit Teknis Website","A risk-critical migration from Yoast SEO to AISEO on a live WordPress site with established page 1 rankings, executed without any loss of indexing, rankings, or conversion tracking continuity.","Layanan migrasi SEO WordPress kritis dari Yoast SEO ke AISEO pada website live dengan peringkat halaman 1 Google. Eksekusi aman tanpa kehilangan indeksasi, penurunan peringkat ranking, atau gangguan kontinuitas pelacakan konversi analytics.","https://cdn.thismarshal.com/project/1774202649217-wordpress_migrations.webp",[14,52],"SEO",[54,55,56,57,58,59,21],"Yoast SEO","AISEO","Schema Markup","Google Tag Manager","Google Analytics 4","Google Ads","Auckland, New Zealand",{},{"Plugin Migrations":63,"Pages deindexed":64,"Schema":65,"Tracking":66,"Conversion events":59},"Yoast to AISEO","Zero","Cleaned up","GTM + GA4","2026-03-22T00:00:00.000Z","2026-03-22T18:04:11.558Z","2026-05-28T17:49:52.964Z","/projects/wordpress-seo-technical-audit",{"id":72,"slug":73,"slugId":6,"title":74,"titleId":75,"titleAu":76,"titleSg":76,"description":77,"descriptionId":78,"descriptionAu":77,"descriptionSg":77,"cover":79,"coverId":6,"category":80,"tags":81,"location":87,"links":88,"metrics":89,"status":36,"date":94,"createdAt":95,"updatedAt":96,"_path":97},20,"revamp-shopify-website-for-australian-beauty-brand","Shopify Website for Australian Beauty Brand","Jasa Redesign Website Shopify untuk Brand Kecantikan Australia","Revamping a Shopify Store for an Australian Beauty Brand","A complete frontend overhaul and custom feature integration for a premium eyelash and beauty brand in Australia to boost conversions and deliver a seamless shopping experience.","Jasa redesign website e-commerce dan perombakan total frontend Shopify untuk brand kecantikan premium di Australia. Web developer e-commerce kami meningkatkan konversi dan memberikan pengalaman belanja yang cepat dan lancar.","https://cdn.thismarshal.com/project/1773067531658-char_increase_analytics.jpg",[15],[82,83,84,14,85,86],"Shopify","Liquid","Frontend Optimization","UI","UX","Victoria, Australia",{},{"Load Speed":90,"Plugins Cleaned":91,"Custom":92,"Increase New User ":93},"80%","100%"," UI TikTok Scroll","11,6%","2026-03-09T00:00:00.000Z","2026-03-09T06:45:17.904Z","2026-07-14T00:08:04.807Z","/projects/revamp-shopify-website-for-australian-beauty-brand",{"id":99,"slug":100,"slugId":6,"title":101,"titleId":102,"titleAu":101,"titleSg":101,"description":103,"descriptionId":104,"descriptionAu":105,"descriptionSg":105,"cover":106,"coverId":6,"category":107,"tags":108,"location":115,"links":116,"metrics":117,"status":36,"date":121,"createdAt":122,"updatedAt":123,"_path":124},15,"saas-architecture","Scalable Chat Commerce SaaS Architecture","Arsitektur SaaS Chat Commerce Skalabel untuk Jualan Online","Architecting a scalable conversational commerce engine using Nuxt 3 and Express js to turn standard WhatsApp chats into a fully functional sales channel.","Membangun arsitektur mesin conversational commerce skalabel menggunakan Nuxt 3 dan Express js untuk mengubah chat WhatsApp standar menjadi saluran penjualan online yang fungsional.","Architecting a scalable conversational commerce engine using Nuxt 3 and Express.js to turn standard WhatsApp chats into a fully functional sales channel.","https://cdn.thismarshal.com/project/1772307566427-dichat_dash.jpg",[15],[109,110,111,112,113,114],"Nuxt 3","Express js","WhatsApp Business  API","Chat Commerce","SaaS Architecture","Webhooks","Jakarta, Indonesia ",{},{"Architecture type":118,"Avg response time chatbot":119,"Lighthouse score":120},"Multi-tenant","3s","100","2026-02-27T00:00:00.000Z","2026-02-27T11:32:55.667Z","2026-07-14T00:57:55.775Z","/projects/saas-architecture",{"id":126,"slug":127,"slugId":6,"title":128,"titleId":129,"titleAu":128,"titleSg":128,"description":130,"descriptionId":131,"descriptionAu":130,"descriptionSg":130,"cover":132,"coverId":6,"category":133,"tags":134,"location":139,"links":140,"metrics":143,"status":36,"date":146,"createdAt":147,"updatedAt":148,"_path":149},1,"portfolio","Personal Portfolio Website","Website Portofolio Personal","A high-performance portfolio website built with Nuxt 4, featuring 3D animations, contact form integration, and admin CMS.","Website portofolio profesional dan berkinerja tinggi yang dibangun menggunakan Nuxt 4 oleh web developer berpengalaman. Dilengkapi animasi 3D, integrasi formulir kontak, dan CMS admin.","https://cdn.thismarshal.com/project/1770067526407-project_website_portofolio.webp",[15,14],[135,136,137,138],"Nuxt 4","Bun","Edge","Tailwind v4","Jakarta, Indonesia",{"repo":141,"preview":142,"demo":142},"https://github.com/gasmarshal/portfolio","https://www.thismarshal.com/",{"build_time":144,"lighthouse":120,"interactive":145},"-60%","\u003C50ms","2025-02-01T00:00:00.000Z","2025-12-01T12:04:06.441Z","2026-05-28T17:49:52.871Z","/projects/portfolio",{"id":151,"slug":152,"slugId":6,"title":153,"titleId":154,"titleAu":153,"titleSg":153,"description":155,"descriptionId":156,"descriptionAu":157,"descriptionSg":155,"cover":158,"coverId":6,"category":159,"tags":160,"location":139,"links":166,"metrics":168,"status":36,"date":176,"createdAt":177,"updatedAt":178,"_path":179},2,"fishery","B2B2C Fisheries Market Expansion","Ekspansi Pasar Perikanan B2B2C - Strategi SEO & Ekspor","Strategic digital transformation for a fisheries company, expanding B2B reach to global markets (Canada, US, China) and doubling sales in one quarter.","Transformasi digital strategis dan SEO perikanan untuk memperluas jangkauan ekspor B2B ke pasar global (Kanada, AS, Tiongkok) dan melipatgandakan penjualan B2C lokal dalam satu kuartal.","Strategic digital transformation for a fisheries company, expanding B2B reach into global markets (Canada, the US, China) and doubling sales in a single quarter.","https://cdn.thismarshal.com/project/1770109178048-dominated_page_1_google_for_high_competition_keywords_in_the_global_market..jpg",[52,14],[14,161,162,163,19,164,165],"Multilingual SEO","GTM","Google Analytics","b2b2c","Growth Hacking",{"live":167},"https://aruna.id",{"traffic_increase":169,"timeframe":170,"keywords_ranked":171,"leads_generated":172,"sales_growth":173,"marketplace_rev":174,"market_reach":175},"+70%","36 months","10+ to Page 1","100 B2B Leads","2x (Doubled) in 1 Quarter","100% (Tokopedia/Shopee)","Canada, US, China, ID","2024-12-31T00:00:00.000Z","2025-12-01T12:04:06.762Z","2026-07-13T23:17:54.335Z","/projects/fishery",{"id":181,"slug":182,"slugId":6,"title":183,"titleId":184,"titleAu":185,"titleSg":185,"description":186,"descriptionId":187,"descriptionAu":188,"descriptionSg":188,"cover":189,"coverId":6,"category":190,"tags":192,"location":201,"links":202,"metrics":204,"status":36,"date":208,"createdAt":209,"updatedAt":210,"_path":211},4,"blog-optimization","Blog Content Optimization","Optimasi Konten Blog","Blog Content Optimisation","Writing and optimizing SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","Menulis dan mengoptimasi konten berbasis SEO di 6 situs web klien dari berbagai industri dalam bahasa Inggris dan bahasa Indonesia, mencakup penulisan artikel, copywriting, dan copy UI.","Writing and optimising SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","https://cdn.thismarshal.com/project/1774201984209-blog_content_optimization.webp",[191],"Content SEO & Strategy",[193,194,195,196,197,198,199,200],"Content Strategy","Content Clusters","Link Building","SEO Writing","Organic Growth","bilingual","on-page SEO","Copywriting","Indonesia & Canada",{"live":203},"#",{"Client Website":205,"Languages":206,"Content Type":207},"6 Sites","EN + ID","Articles + Copy","2024-05-20T00:00:00.000Z","2025-12-01T12:04:07.093Z","2026-05-28T17:49:52.951Z","/projects/blog-optimization",{"id":4,"slug":5,"slugId":6,"title":7,"titleId":8,"titleAu":7,"titleSg":7,"description":9,"descriptionId":10,"descriptionAu":11,"descriptionSg":11,"cover":12,"coverId":6,"category":213,"tags":214,"location":26,"links":215,"metrics":216,"status":36,"date":37,"createdAt":38,"updatedAt":39,"_path":41},[14,15],[17,18,19,20,21,22,23,24,25],{"live":28},{"platform":30,"optimization":31,"Revenue from organic":32,"Keyword ranking":33,"Keyword difficulty":34,"B2B clients handled":35},{"id":218,"slug":219,"slugId":6,"title":220,"titleId":221,"titleAu":220,"titleSg":220,"description":222,"descriptionId":223,"descriptionAu":224,"descriptionSg":224,"cover":225,"coverId":6,"category":226,"tags":227,"location":232,"links":233,"metrics":234,"status":36,"date":239,"createdAt":240,"updatedAt":241,"_path":242},3,"healthcare","Healthcare SEO Strategy","Strategi SEO Layanan Kesehatan","Driving patient acquisition for a specialized healthcare clinic through technical SEO, local search optimization, and multi-engine visibility across Google, Bing, and Yandex.","Mendorong akuisisi pasien untuk klinik kesehatan spesialis melalui SEO teknikal, optimasi penelusuran lokal (local SEO), dan visibilitas di berbagai mesin pencari seperti Google, Bing, dan Yandex.","Driving patient acquisition for a specialised healthcare clinic through technical SEO, local search optimisation, and multi-engine visibility across Google, Bing, and Yandex.","https://cdn.thismarshal.com/project/1774120336069-hospital_project.webp",[14],[17,228,229,230,231],"Healthcare Marketing","Webmaster Tools","Medical Keywords","Multi-Engine SEO","Jakarta,Indonesia",{"live":203},{"patients_monthly":235,"ranking":33,"search_engines":236,"keyword_ranking":33,"CTR achieved":237,"Content writers led":238},"15-20 new patients","3 (Google, Bing, Yandex)","8.5%","3 People","2024-03-05T00:00:00.000Z","2025-12-01T12:04:06.930Z","2026-05-28T17:49:52.928Z","/projects/healthcare",[244,259,275,289],{"id":245,"slug":246,"slugId":247,"title":248,"titleId":249,"titleAu":6,"titleSg":6,"description":250,"descriptionId":251,"descriptionAu":6,"descriptionSg":6,"cover":252,"coverId":6,"category":253,"tags":254,"status":36,"date":255,"createdAt":256,"updatedAt":257,"_path":258},34,"shopify-duplicate-schema","duplikat-schema-shopify","Your Review App Just Duplicated Your Shopify Product Schema","App Review Anda Baru Saja Menduplikasi Schema Produk Shopify","Your theme adds Product schema. Your review app adds more. Your SEO app adds a third. Here's how to find and fix duplicate schema before it costs you rich results.","Theme Anda menambahkan Product schema. App review menambahkan lagi. App SEO menambahkan yang ketiga. Cara menemukan dan membenahi duplicate schema sebelum merugikan rich result Anda.","https://cdn.thismarshal.com/project/1784322283541-shopify_duplicate_schema.webp",[14],[82,14],"2026-07-20T15:00:00.000Z","2026-07-17T10:55:51.949Z","2026-08-17T11:59:53.315Z","/blog/shopify-duplicate-schema",{"id":260,"slug":261,"slugId":262,"title":263,"titleId":264,"titleAu":6,"titleSg":6,"description":265,"descriptionId":266,"descriptionAu":6,"descriptionSg":6,"cover":267,"coverId":268,"category":269,"tags":270,"status":36,"date":271,"createdAt":272,"updatedAt":273,"_path":274},29,"shopify-crawl-budget-problem","shopify-crawl-budget","Your Shopify Store Probably Doesn't Have a Crawl Budget Problem","Shopify Anda Kemungkinan Besar Tidak Punya Masalah Crawl Budget","Most Shopify stores worry about crawl budget for no reason. Here's how to tell if you actually have a problem, what causes real crawl waste, and how to fix it.","Kebanyakan toko online Shopify khawatir soal crawl budget tanpa alasan jelas. Cara mengetahui apakah Anda benar-benar punya masalah ini, penyebab crawl waste yang nyata, dan cara membenahinya.","https://cdn.thismarshal.com/project/1784102703601-shopify_crawl_budget.webp","https://cdn.thismarshal.com/project/1784102709936-crawl_budget_shopify.webp",[14],[14,82],"2026-07-17T15:00:00.000Z","2026-07-15T04:25:49.652Z","2026-08-17T11:59:13.361Z","/blog/shopify-crawl-budget-problem",{"id":276,"slug":277,"slugId":277,"title":278,"titleId":279,"titleAu":6,"titleSg":6,"description":280,"descriptionId":281,"descriptionAu":6,"descriptionSg":6,"cover":282,"coverId":6,"category":283,"tags":284,"status":36,"date":285,"createdAt":286,"updatedAt":287,"_path":288},23,"shopify-duplicate-content","Shopify Duplicate Content: What's Actually a Problem and What Isn't","Shopify Duplicate Content: Mana yang Benar-Benar Masalah dan Mana yang Bukan","Shopify duplicate content explained. What Shopify already handles automatically, what still needs fixing, and how to diagnose it in Google Search Console.","Penjelasan duplicate content di Shopify. Apa yang sudah ditangani otomatis, apa yang masih perlu dibenahi, dan cara mendiagnosanya lewat Google Search Console.","https://cdn.thismarshal.com/project/1784065258416-shopify_content_duplicate.webp",[14],[14,82],"2026-07-14T21:00:00.000Z","2026-07-14T20:49:35.119Z","2026-08-17T11:57:06.451Z","/blog/shopify-duplicate-content",{"id":290,"slug":291,"slugId":6,"title":292,"titleId":293,"titleAu":292,"titleSg":292,"description":294,"descriptionId":295,"descriptionAu":294,"descriptionSg":294,"cover":296,"coverId":6,"category":297,"tags":298,"status":36,"date":311,"createdAt":312,"updatedAt":313,"_path":314},17,"technical-seo-specialist-australia","What Is a Technical SEO Specialist and Why Australian Businesses Need One in 2026","Apa Itu Technical SEO Specialist dan Mengapa Bisnis Australia Membutuhkannya di 2026","Looking to hire a technical SEO specialist in Australia? This guide covers the job description, salary benchmarks, and what to expect from a freelancer or contractor.","Sedang mencari jasa technical SEO specialist di Australia? Panduan ini membahas deskripsi pekerjaan, standar gaji, dan apa yang diharapkan dari seorang freelancer atau kontraktor SEO.","https://cdn.thismarshal.com/project/1776022960196-technical_seo_australia__technical_seo_specialist.webp",[14],[299,300,301,302,303,304,305,306,307,308,309,310],"technical seo","seo specialist","technical seo australia","seo salary australia","hire seo specialist","technical seo freelance","senior technical seo","core web vitals","page speed seo","seo job description","remote seo specialist","seo 2026","2026-04-11T00:00:00.000Z","2026-04-11T21:52:24.879Z","2026-05-28T17:49:52.728Z","/blog/technical-seo-specialist-australia"]