[{"data":1,"prerenderedAt":362},["ShallowReactive",2],{"service-technical-seo-en":3,"$f1T71QE-7lRcCBrD5mJA3HPUD2BDrONLSjntIc-Xldpg":132},{"id":4,"title":5,"body":6,"description":12,"extension":106,"heroDescription":107,"locale":108,"meta":109,"metaDescription":110,"metaTitle":111,"navigation":112,"path":113,"relatedProjectCategories":114,"schemaType":119,"seo":120,"slug":115,"stem":121,"targetKeywords":122,"__hash__":131},"services/services/en/technical-seo.md","Technical SEO Services",{"type":7,"value":8,"toc":100},"minimark",[9,13,16,55,60,82,86],[10,11,12],"p",{},"Most sites lose organic traffic to problems that never show up in a content audit. Duplicate collection pages. Orphaned product URLs. A crawl budget wasted on filtered variants or plugin-injected routes nobody searches for. This is where technical SEO actually earns its keep, not writing more blog posts, but fixing what's stopping Google from crediting the pages you already have.",[10,14,15],{},"I work across the platforms most businesses actually build on: Shopify for ecommerce, WordPress for content and service-based sites, and custom stacks (Nuxt, Laravel, Express) for teams that need something built from scratch. 8 years handling the backend side of SEO: crawl behavior, indexing, schema, and site speed, regardless of what the site is built on.",[17,18,19,27,34,41,48],"service-grid",{},[20,21,24],"service-card",{"icon":22,"title":23},"heroicons:document-duplicate","Duplicate Content from URL Parameters",[10,25,26],{},"Shopify and WordPress both generate multiple URLs for the same content through filters or categories. Without correct canonical tags, your ranking signal gets split across pages.",[20,28,31],{"icon":29,"title":30},"heroicons:bug-ant","Crawl Budget and Bloat",[10,32,33],{},"Every app or plugin adds crawl weight, often pulling Googlebot toward pages that don't matter. The pages that should rank end up under-crawled.",[20,35,38],{"icon":36,"title":37},"heroicons:shopping-bag","Collection and Archive Page SEO",[10,39,40],{},"Collection and archive pages usually carry the highest intent, and are the most neglected. Thin descriptions and poor pagination waste that ranking potential.",[20,42,45],{"icon":43,"title":44},"heroicons:link","404s and Redirect Chains",[10,46,47],{},"Platform migrations or plugin swaps leave behind broken links and redirect chains. Each hop leaks link equity and slows crawling.",[20,49,52],{"icon":50,"title":51},"heroicons:code-bracket","Structured Data and Schema",[10,53,54],{},"Correct schema is what earns rich results in search. Most themes and plugins ship with incomplete or broken schema without anyone noticing.",[56,57,59],"h2",{"id":58},"platform-notes","Platform Notes",[61,62,63,70,76],"service-timeline",{},[64,65,67],"service-timeline-item",{"title":66},"Shopify",[10,68,69],{},"Clean core infrastructure (fast hosting, HTTPS, mobile-friendly themes), but canonical handling, crawl efficiency, and schema depth are largely left up to whoever builds the store.",[64,71,73],{"title":72},"WordPress",[10,74,75],{},"Full control comes with full responsibility. Plugin conflicts, multiple SEO plugins, page builders, and caching layers overlapping are some of the most common technical SEO problems I fix.",[64,77,79],{"title":78},"Custom-built (Nuxt, Laravel, Express)",[10,80,81],{},"No platform defaults to fall back on, which means nothing gets handled automatically. Every canonical tag, sitemap entry, and schema block has to be built in deliberately, but nothing is fighting a plugin for control.",[56,83,85],{"id":84},"how-i-work","How I Work",[61,87,88,94],{},[64,89,91],{"title":90},"Data-Driven Diagnosis",[10,92,93],{},"Every project starts with a crawl using Screaming Frog and a review of actual Google Search Console data, not assumptions.",[64,95,97],{"title":96},"Actionable Fixes",[10,98,99],{},"I diagnose issues by what's actually blocking indexation or rankings for your site, not a generic checklist.",{"title":101,"searchDepth":102,"depth":102,"links":103},"",2,[104,105],{"id":58,"depth":102,"text":59},{"id":84,"depth":102,"text":85},"md","Technical SEO for Shopify, WordPress, and custom-built sites that fixes what's actually holding your rankings back, not just another audit PDF.","en",{},"Technical SEO services for Shopify, WordPress, and custom-built sites. Fix crawl, indexing, and site speed issues that block organic growth.","Technical SEO for Ecommerce & Custom Web | Marshal Gasong",true,"/services/en/technical-seo",[115,116,117,118],"technical-seo","shopify","wordpress","web-development","Service",{"title":5,"description":12},"services/en/technical-seo",[123,124,125,126,127,128,129,130],"technical seo for ecommerce","ecommerce technical seo","technical seo for e commerce","b2b ecommerce seo","shopify technical seo","technical seo for shopify","is shopify good for seo","woocommerce technical seo","2q_zVbe2_RynW8Wc67MYoGS9gQNY1MzerWtrAdw8B44",[133,165,192,219,244,274,306,336],{"id":134,"slug":135,"slugId":136,"title":137,"titleId":138,"titleAu":137,"titleSg":137,"description":139,"descriptionId":140,"descriptionAu":139,"descriptionSg":139,"cover":141,"coverId":136,"category":142,"tags":145,"location":153,"links":154,"metrics":155,"status":160,"date":161,"createdAt":162,"updatedAt":163,"_path":164},41,"wordpress-seo-technical-audit",null,"WordPress SEO Migration and Technical Audit","Migrasi SEO WordPress dan Audit Teknis Website","A risk-critical migration from Yoast SEO to AISEO on a live WordPress site with established page 1 rankings, executed without any loss of indexing, rankings, or conversion tracking continuity.","Layanan migrasi SEO WordPress kritis dari Yoast SEO ke AISEO pada website live dengan peringkat halaman 1 Google. Eksekusi aman tanpa kehilangan indeksasi, penurunan peringkat ranking, atau gangguan kontinuitas pelacakan konversi analytics.","https://cdn.thismarshal.com/project/1774202649217-wordpress_migrations.webp",[143,144],"Technical SEO","SEO",[146,147,148,149,150,151,152],"Yoast SEO","AISEO","Schema Markup","Google Tag Manager","Google Analytics 4","Google Ads","301 Redirects","Auckland, New Zealand",{},{"Plugin Migrations":156,"Pages deindexed":157,"Schema":158,"Tracking":159,"Conversion events":151},"Yoast to AISEO","Zero","Cleaned up","GTM + GA4","published","2026-03-22T00:00:00.000Z","2026-03-22T18:04:11.558Z","2026-05-28T17:49:52.964Z","/projects/wordpress-seo-technical-audit",{"id":166,"slug":167,"slugId":136,"title":168,"titleId":169,"titleAu":170,"titleSg":170,"description":171,"descriptionId":172,"descriptionAu":171,"descriptionSg":171,"cover":173,"coverId":136,"category":174,"tags":176,"location":181,"links":182,"metrics":183,"status":160,"date":188,"createdAt":189,"updatedAt":190,"_path":191},20,"revamp-shopify-website-for-australian-beauty-brand","Shopify Website for Australian Beauty Brand","Jasa Redesign Website Shopify untuk Brand Kecantikan Australia","Revamping a Shopify Store for an Australian Beauty Brand","A complete frontend overhaul and custom feature integration for a premium eyelash and beauty brand in Australia to boost conversions and deliver a seamless shopping experience.","Jasa redesign website e-commerce dan perombakan total frontend Shopify untuk brand kecantikan premium di Australia. Web developer e-commerce kami meningkatkan konversi dan memberikan pengalaman belanja yang cepat dan lancar.","https://cdn.thismarshal.com/project/1773067531658-char_increase_analytics.jpg",[175],"Web Development",[66,177,178,143,179,180],"Liquid","Frontend Optimization","UI","UX","Victoria, Australia",{},{"Load Speed":184,"Plugins Cleaned":185,"Custom":186,"Increase New User ":187},"80%","100%"," UI TikTok Scroll","11,6%","2026-03-09T00:00:00.000Z","2026-03-09T06:45:17.904Z","2026-07-14T00:08:04.807Z","/projects/revamp-shopify-website-for-australian-beauty-brand",{"id":193,"slug":194,"slugId":136,"title":195,"titleId":196,"titleAu":195,"titleSg":195,"description":197,"descriptionId":198,"descriptionAu":199,"descriptionSg":199,"cover":200,"coverId":136,"category":201,"tags":202,"location":209,"links":210,"metrics":211,"status":160,"date":215,"createdAt":216,"updatedAt":217,"_path":218},15,"saas-architecture","Scalable Chat Commerce SaaS Architecture","Arsitektur SaaS Chat Commerce Skalabel untuk Jualan Online","Architecting a scalable conversational commerce engine using Nuxt 3 and Express js to turn standard WhatsApp chats into a fully functional sales channel.","Membangun arsitektur mesin conversational commerce skalabel menggunakan Nuxt 3 dan Express js untuk mengubah chat WhatsApp standar menjadi saluran penjualan online yang fungsional.","Architecting a scalable conversational commerce engine using Nuxt 3 and Express.js to turn standard WhatsApp chats into a fully functional sales channel.","https://cdn.thismarshal.com/project/1772307566427-dichat_dash.jpg",[175],[203,204,205,206,207,208],"Nuxt 3","Express js","WhatsApp Business  API","Chat Commerce","SaaS Architecture","Webhooks","Jakarta, Indonesia ",{},{"Architecture type":212,"Avg response time chatbot":213,"Lighthouse score":214},"Multi-tenant","3s","100","2026-02-27T00:00:00.000Z","2026-02-27T11:32:55.667Z","2026-07-14T00:57:55.775Z","/projects/saas-architecture",{"id":220,"slug":221,"slugId":136,"title":222,"titleId":223,"titleAu":222,"titleSg":222,"description":224,"descriptionId":225,"descriptionAu":224,"descriptionSg":224,"cover":226,"coverId":136,"category":227,"tags":228,"location":233,"links":234,"metrics":237,"status":160,"date":240,"createdAt":241,"updatedAt":242,"_path":243},1,"portfolio","Personal Portfolio Website","Website Portofolio Personal","A high-performance portfolio website built with Nuxt 4, featuring 3D animations, contact form integration, and admin CMS.","Website portofolio profesional dan berkinerja tinggi yang dibangun menggunakan Nuxt 4 oleh web developer berpengalaman. Dilengkapi animasi 3D, integrasi formulir kontak, dan CMS admin.","https://cdn.thismarshal.com/project/1770067526407-project_website_portofolio.webp",[175,143],[229,230,231,232],"Nuxt 4","Bun","Edge","Tailwind v4","Jakarta, Indonesia",{"repo":235,"preview":236,"demo":236},"https://github.com/gasmarshal/portfolio","https://www.thismarshal.com/",{"build_time":238,"lighthouse":214,"interactive":239},"-60%","\u003C50ms","2025-02-01T00:00:00.000Z","2025-12-01T12:04:06.441Z","2026-05-28T17:49:52.871Z","/projects/portfolio",{"id":102,"slug":245,"slugId":136,"title":246,"titleId":247,"titleAu":246,"titleSg":246,"description":248,"descriptionId":249,"descriptionAu":250,"descriptionSg":248,"cover":251,"coverId":136,"category":252,"tags":253,"location":233,"links":260,"metrics":262,"status":160,"date":270,"createdAt":271,"updatedAt":272,"_path":273},"fishery","B2B2C Fisheries Market Expansion","Ekspansi Pasar Perikanan B2B2C - Strategi SEO & Ekspor","Strategic digital transformation for a fisheries company, expanding B2B reach to global markets (Canada, US, China) and doubling sales in one quarter.","Transformasi digital strategis dan SEO perikanan untuk memperluas jangkauan ekspor B2B ke pasar global (Kanada, AS, Tiongkok) dan melipatgandakan penjualan B2C lokal dalam satu kuartal.","Strategic digital transformation for a fisheries company, expanding B2B reach into global markets (Canada, the US, China) and doubling sales in a single quarter.","https://cdn.thismarshal.com/project/1770109178048-dominated_page_1_google_for_high_competition_keywords_in_the_global_market..jpg",[144,143],[143,254,255,256,257,258,259],"Multilingual SEO","GTM","Google Analytics","Backlink Strategy","b2b2c","Growth Hacking",{"live":261},"https://aruna.id",{"traffic_increase":263,"timeframe":264,"keywords_ranked":265,"leads_generated":266,"sales_growth":267,"marketplace_rev":268,"market_reach":269},"+70%","36 months","10+ to Page 1","100 B2B Leads","2x (Doubled) in 1 Quarter","100% (Tokopedia/Shopee)","Canada, US, China, ID","2024-12-31T00:00:00.000Z","2025-12-01T12:04:06.762Z","2026-07-13T23:17:54.335Z","/projects/fishery",{"id":275,"slug":276,"slugId":136,"title":277,"titleId":278,"titleAu":279,"titleSg":279,"description":280,"descriptionId":281,"descriptionAu":282,"descriptionSg":282,"cover":283,"coverId":136,"category":284,"tags":286,"location":295,"links":296,"metrics":298,"status":160,"date":302,"createdAt":303,"updatedAt":304,"_path":305},4,"blog-optimization","Blog Content Optimization","Optimasi Konten Blog","Blog Content Optimisation","Writing and optimizing SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","Menulis dan mengoptimasi konten berbasis SEO di 6 situs web klien dari berbagai industri dalam bahasa Inggris dan bahasa Indonesia, mencakup penulisan artikel, copywriting, dan copy UI.","Writing and optimising SEO-driven content across 6 client websites spanning multiple industries in both English and Indonesian, covering articles, copywriting, and UI copy.","https://cdn.thismarshal.com/project/1774201984209-blog_content_optimization.webp",[285],"Content SEO & Strategy",[287,288,289,290,291,292,293,294],"Content Strategy","Content Clusters","Link Building","SEO Writing","Organic Growth","bilingual","on-page SEO","Copywriting","Indonesia & Canada",{"live":297},"#",{"Client Website":299,"Languages":300,"Content Type":301},"6 Sites","EN + ID","Articles + Copy","2024-05-20T00:00:00.000Z","2025-12-01T12:04:07.093Z","2026-05-28T17:49:52.951Z","/projects/blog-optimization",{"id":307,"slug":308,"slugId":136,"title":309,"titleId":310,"titleAu":309,"titleSg":309,"description":311,"descriptionId":312,"descriptionAu":313,"descriptionSg":313,"cover":314,"coverId":136,"category":315,"tags":316,"location":322,"links":323,"metrics":325,"status":160,"date":332,"createdAt":333,"updatedAt":334,"_path":335},5,"local-business","Local Business SEO Success","Sukses SEO Bisnis Lokal - Jasa Buat Website Jakarta","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end to end from site build to organic growth.","Di JakWebs, sebuah agensi web lokal yang berbasis di Jakarta, saya menjabat sebagai pakar SEO dan web developer. Lingkup kerja saya mencakup segalanya mulai dari membangun dan memelihara website WordPress hingga mengeksekusi strategi SEO lengkap yang pada akhirnya mengubah website perusahaan menjadi saluran pendapatan utama. Pada puncaknya, pencarian organik menyumbang 80% dari total pendapatan perusahaan.\n\nSelain pekerjaan agensi internal, saya juga menangani langsung proyek SEO dan web development untuk 5 hingga 6 klien B2B di berbagai industri, mengelola setiap akun dari awal hingga akhir - dari pembuatan situs hingga pertumbuhan organik.","At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue.\n\nAlongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end-to-end from site build to organic growth.","https://cdn.thismarshal.com/project/1774125029683-jakwebs_client.jpg",[143,175],[317,72,257,318,152,319,117,320,321],"Local SEO","XML Sitemap","web development","blogger","wix","Indonesia",{"live":324},"https://jakwebs.com",{"platform":326,"optimization":327,"Revenue from organic":328,"Keyword ranking":329,"Keyword difficulty":330,"B2B clients handled":331},"WordPress, Blogger & Wix","Full technical SEO","80% of total sales","Page 1","44%","5-6 Clients","2024-04-12T00:00:00.000Z","2025-12-01T12:04:07.258Z","2026-05-28T17:49:52.975Z","/projects/local-business",{"id":337,"slug":338,"slugId":136,"title":339,"titleId":340,"titleAu":339,"titleSg":339,"description":341,"descriptionId":342,"descriptionAu":343,"descriptionSg":343,"cover":344,"coverId":136,"category":345,"tags":346,"location":351,"links":352,"metrics":353,"status":160,"date":358,"createdAt":359,"updatedAt":360,"_path":361},3,"healthcare","Healthcare SEO Strategy","Strategi SEO Layanan Kesehatan","Driving patient acquisition for a specialized healthcare clinic through technical SEO, local search optimization, and multi-engine visibility across Google, Bing, and Yandex.","Mendorong akuisisi pasien untuk klinik kesehatan spesialis melalui SEO teknikal, optimasi penelusuran lokal (local SEO), dan visibilitas di berbagai mesin pencari seperti Google, Bing, dan Yandex.","Driving patient acquisition for a specialised healthcare clinic through technical SEO, local search optimisation, and multi-engine visibility across Google, Bing, and Yandex.","https://cdn.thismarshal.com/project/1774120336069-hospital_project.webp",[143],[317,347,348,349,350],"Healthcare Marketing","Webmaster Tools","Medical Keywords","Multi-Engine SEO","Jakarta,Indonesia",{"live":297},{"patients_monthly":354,"ranking":329,"search_engines":355,"keyword_ranking":329,"CTR achieved":356,"Content writers led":357},"15-20 new patients","3 (Google, Bing, Yandex)","8.5%","3 People","2024-03-05T00:00:00.000Z","2025-12-01T12:04:06.930Z","2026-05-28T17:49:52.928Z","/projects/healthcare",1791595100427]