Local Business SEO Success
At JakWebs, a local web agency based in Jakarta, I served as both SEO specialist and web developer. My scope covered everything from building and maintaining the WordPress website to executing the full SEO strategy that ultimately turned the company website into its main revenue channel. At peak, organic search accounted for 80% of total company revenue. Alongside internal agency work, I also directly handled SEO and web development projects for 5 to 6 B2B clients across a range of industries, managing each account end to end from site build to organic growth.
The Challenge
JakWebs was operating in a highly competitive local search market in Jakarta, where ranking for service keywords like “Jasa buat website” required both technical precision and content authority. The core challenges were:
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Low organic visibility in a crowded local market with established competitors.
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Website architecture and technical health issues blocking proper crawling and indexing.
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No structured backlink strategy to build local domain authority.
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Need to rank for competitive keywords with up to 44% difficulty according to SEMrush data.
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Limited budget requiring careful SEO spend management and prioritization.
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Managing multiple B2B client accounts simultaneously across diverse industries with different target audiences and keyword sets.
The Solution
Web Development and Platform Management
I built and maintained the JakWebs WordPress website with a focus on user experience, page speed, and conversion optimization. In addition to WordPress, I managed the Blogger platform as a supporting content channel to expand organic reach across both ecosystems.
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Built and continuously optimized the WordPress site for UX, speed, and lead conversions.
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Improved site architecture and internal linking structure to support SEO objectives and user navigation.
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Managed and updated both WordPress and Blogger platforms as part of a dual-channel content strategy.
Technical SEO
I handled the full technical SEO foundation to ensure the site was properly crawled, indexed, and structured for search engines.
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Incorporated XML sitemaps, robots.txt files, and 301 redirects to facilitate search engine spidering, crawling, and indexing across all major platforms.
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Recommended and implemented changes to website architecture, content structure, and internal linking to improve rankings for target keywords.
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Conducted regular technical audits to identify and fix issues impacting crawl budget and page authority.
On-Page SEO and Content
Content and on-page optimization were central to achieving page 1 rankings in a competitive keyword landscape.
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Executed full on-page optimization across all service pages including title tags, meta descriptions, heading structure, and keyword placement.
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Produced SEO-focused copywriting and designed infographic assets to support content authority and engagement.
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Achieved page 1 ranking on Google for “Jasa buat website”, a keyword with 44% difficulty according to SEMrush, through a combination of content depth and technical optimization.
Local SEO and Backlink Strategy
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Executed a targeted backlink acquisition strategy focused on local Jakarta directories and relevant industry sources to boost domain authority.
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Strengthened local search presence through consistent NAP citations and location-specific content targeting Jakarta users.
Budget and Campaign Management
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Managed all SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to ensure maximum return within budget constraints.
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Built, implemented, and continuously updated SEO strategies based on performance data and keyword movement.
Results
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Turned the JakWebs website into the primary sales channel, responsible for 80% of total company revenue through organic search alone.
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Achieved page 1 ranking on Google for “Jasa buat website”, a high-intent keyword with 44% difficulty, driving consistent inbound leads.
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Resolved all critical technical SEO issues including crawling, indexing, and redirect structures across both platforms.
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Successfully delivered SEO and web development projects for 5 to 6 B2B clients across construction, marine, FMCG, and travel industries.
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Built a sustainable local backlink profile that supported long-term ranking stability without reliance on paid ads.
Tools and Technologies Used
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CMS: WordPress, Blogger and Wix.
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SEO Tools: SEMrush, Google Search Console.
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Technical: XML Sitemaps, robots.txt, 301 redirects.
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Content: SEO copywriting, infographic design for search-optimized visuals.
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Local SEO: Citation building, NAP consistency, backlink outreach.