High-Performance SaaS Architecture
Spearheaded the frontend architecture and technical deployment for complex SaaS platforms. Resolved legacy code bottlenecks and optimised core performance to build fast, search-optimised web engines.
Helping Singapore-based businesses and SEA startups scale organic search visibility, improve site performance, and drive qualified traffic through technical SEO and modern web development.
I am Marshal Gasong, a Technical SEO Specialist and Frontend Developer with 8+ years of experience scaling SEA brands across Singapore, Australia, and US markets with proven organic growth strategies.
Figma to Pixel-Perfect Website
Speed, Structure & Indexability
Content that Ranks & Converts
Specialising in Technical SEO and high-performance web development for Singapore-based businesses and SEA startups. With 8+ years of experience, I help brands rank competitively on Google SG while expanding across Australia and the United States through scalable, SEO-friendly architecture.

"Architecture is not just about code. It is about building sustainable, scalable digital ecosystems."
A collection of web applications and SEO campaigns delivering measurable business growth for Singapore, SEA, and international clients.
Spearheaded the frontend architecture and technical deployment for complex SaaS platforms. Resolved legacy code bottlenecks and optimised core performance to build fast, search-optimised web engines.
Engineered a highly technical SEO strategy that dominated high-competition ERP keywords. The technical optimisations slashed operational costs by 30% and consistently drove qualified B2B inbound leads.
Architected a complete frontend and technical SEO revamp for a beauty brand targeting US, UK, and Australian markets. Optimised store architecture and UX to scale cross-border B2C retail conversions.
Structured and optimised blog content for a startup, increasing organic traffic by 50% in 3 months. Implemented high-quality backlink strategy and content clusters aligned with Google's latest algorithms.
Deep dives into technical SEO, high-performance web architecture, and organic growth strategies for Singapore and SEA markets.

Most Shopify stores worry about crawl budget for no reason. Here's how to tell if you actually have a problem, what causes real crawl waste, and how to fix it.
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Shopify duplicate content explained. What Shopify already handles automatically, what still needs fixing, and how to diagnose it in Google Search Console.
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Looking to hire a technical SEO specialist in Australia? This guide covers the job description, salary benchmarks, and what to expect from a freelancer or contractor.
Read MoreLooking for a Technical SEO Specialist with SEA market expertise? I help Singapore startups and enterprises dominate Google SG and expand internationally.