Technical SEO Is Four Gates, Not a 200-Point Checklist
What technical SEO actually covers, how Google crawls, renders, indexes and serves pages, and how to diagnose problems gate by gate.
Category
Blog: Technical SEO
Every Technical SEO article by Marshal Gasong, Technical SEO Specialist & Frontend Developer: guides, audits and lessons from real projects.
Your Review App Just Duplicated Your Shopify Product Schema
Your theme adds Product schema. Your review app adds more. Your SEO app adds a third. Here's how to find and fix duplicate schema before it costs you rich results.
Your Shopify Store Probably Doesn't Have a Crawl Budget Problem
Most Shopify stores worry about crawl budget for no reason. Here's how to tell if you actually have a problem, what causes real crawl waste, and how to fix it.
Shopify Duplicate Content: What's Actually a Problem and What Isn't
Shopify duplicate content explained. What Shopify already handles automatically, what still needs fixing, and how to diagnose it in Google Search Console.
What Is a Technical SEO Specialist and Why Australian Businesses Need One in 2026
Looking to hire a technical SEO specialist in Australia? This guide covers the job description, salary benchmarks, and what to expect from a freelancer or contractor.
What Makes Content SEO-Friendly in 2026
Learn what SEO-friendly content means in 2026, from crawlability and on-page optimization to LLM citations, GEO, and AI Overviews.